WP Engine Commerce Join: BigCommerce, WordPress, Scalability

Commerce Join: The WordPress You Know, the BigCommerce You Belief

Making an attempt to run an ecommerce enterprise on the improper platform is so much like working a brick-and-mortar in a deteriorating construction. You’ll be able to gown it up all you need, however on the finish of the day, if the muse isn’t there you’ll by no means be capable to ship the expertise clients need and deserve. (And it’s more likely to come crashing down finally.)

For this reason so many retailers select WordPress. In reality, 41.2% of all web sites run on WordPress. For good motive: It’s handy, free to start out, extremely customizable, and straightforward to launch. It’s additionally arguably one of many finest CMS platforms for companies desirous to publish content material, which is more and more necessary for visibility within the AI period, and traditionally a should for visibility the place search engine optimisation is anxious. However, it’s not an ecommerce platform by default.

Whereas WordPress permits many manufacturers to get their begin, just like the 4+ million working on WooCommerce, the platform presents sure hurdles: safety loopholes, efficiency struggles, and normal scalability points.

Ought to the above stop ecommerce companies from utilizing WordPress? At BigCommerce, we expect not.

For this reason we partnered with WP Engine to create Commerce Join, a brand new resolution which  allows retailers to convey collectively the very best of WordPress with BigCommerce’s scalable, safe platform.

The challenges of staying on WordPress

WordPress is a strong platform, particularly the place content material is anxious. As customizable as it’s, it’s this identical customizability and freedom that makes mid-market development tough for a lot of manufacturers, for a number of causes particularly.

Safety 

PCI compliance is a should for ecommerce manufacturers, and once you’re working on WordPress it’s as much as you to keep up it. As your cost volumes improve, so will your necessities for PCI compliance.

On high of PCI compliance, the open-source nature and total reputation of WordPress have made it a goal for cyberattacks. WordFence, one of many largest WordPress safety suppliers on this planet, stopped roughly 6.3 million brute pressure assaults per hour in This fall 2025 alone.

There’s no magical plugin panacea, however shifting the ecommerce portion of your model from WordPress could make an enormous distinction in your safety burden.

Efficiency

Google’s Core Net Vitals (CWV) are the gold customary for measuring web site efficiency, and largely dictate how your web site performs in search. But, solely 50% of WordPress websites cross CWV.

The issue isn’t WordPress itself, however how straightforward it’s to get swamped with plugins and place pointless efficiency bottlenecks. There’s additionally the server or internet hosting aspect of issues to contemplate, as WordPress websites need to stay someplace. The proper or improper host could make a world of distinction the place efficiency is anxious.

Scalability

A heavy reliance on plugins can lead to compatibility points, whereas growing site visitors volumes require in depth database optimization. The bigger your corporation, the extra pertinent it’s that you simply keep on high of updates, which eats extra time and sources on high of all of it.

There’s additionally the aforementioned function of your host to contemplate when scaling. Some hosts are able to scaling to the moon and again, however this usually comes with a ballooning price.

The WP Engine and BigCommerce partnership

WP Engine, based in 2010, is a WordPress and WooCommerce-focused managed internet hosting and growth firm. Serving as the muse for greater than 5 million web sites across the globe, WP Engine is aware of each WooCommerce and WordPress inside and outside.

With clients like Nice American Cookies, Metcash, and Mitie (one of many UK’s largest services administration firms), WP Engine isn’t any stranger to commerce at scale. However, in addition they perceive the distinctive challenges that include mid-market manufacturers caught at a high-growth deadlock. One thing that isn’t remarkable with manufacturers working on WooCommerce.

“Rising ecommerce manufacturers should not have to decide on between the WordPress expertise they’ve invested in and the commerce capabilities they should scale. Our partnership with BigCommerce offers manufacturers the flexibleness to scale confidently, adapt as their enterprise evolves, and construct for what’s subsequent.”

— Heather Brunner, Chairwoman and CEO at WP Engine

Partnering with Commerce, WP Engine launched Commerce Join, a plugin that allows retailers to capitalize on the highly effective compliance and security measures of the BigCommerce platform whereas retaining the identical WordPress expertise they’re snug with.

With this plugin, you’ll be able to proceed utilizing your WordPress theme and content material administration, whereas altering the backend commerce expertise to at least one that’s constructed for scale, PCI-compliant, and extremely customizable with greater than 1,200 apps and integrations.

How Commerce Join works

Commerce Join is technically a replatforming on the backend. However, this doesn’t imply it comes with the identical, arduous journey. By sustaining your WordPress web site and present URLs, the method is less complicated than a full replatforming.

1. Set up the Commerce Join plugin.

2. Begin your 15-day free trial of BigCommerce.

3. Transfer your catalog, orders, and buyer data into BigCommerce in a number of clicks.

That’s it. Your WordPress web site stays the identical. Your checkout strikes to BigCommerce. Scalability is yours.

The advantages of Commerce Join

You’re possible already acquainted with the advantages of WordPress, together with in depth customizability, nice search engine optimisation potential, and help for eye-catching themes. 

However, what about the advantages of integrating that have with BigCommerce through Commerce Join?

• The WordPress . Your web site, theme, content material administration — none of it modifications. Your advertising and marketing crew doesn’t need to discover ways to function a brand new CMS, your clients don’t need to familiarize themselves with a brand new web site, and all of the laborious work you’ve put into your present design stays.

• Your search engine optimisation efforts stay intact. In contrast to a replatforming effort, none of your URLs change. Which means no lack of backlinks, no hit to natural site visitors, solely a safer checkout expertise.

• Scalability simplified. With BigCommerce, you’ll be able to rely much less on plugins, cease worrying about discovering a bunch that may scale with your corporation, and deal with delivering the very best buyer expertise attainable. Regardless of the push at checkout, BigCommerce can sustain.

• Safety with out the burden. BigCommerce takes care of PCI compliance on the backend, liberating up your crew to focus efforts elsewhere. (To not point out, decreasing the probability of pricey safety breaches.)

• The identical knowledge, one unified dashboard. Neglect hopping between one dashboard and one other. With Commerce Join, your order historical past and catalog sync on one unified BigCommerce dashboard.

Sometimes, a replatforming requires in depth developer rebuilds. Commerce Join retains issues so simple as attainable, with out requiring the form of rebuild you’d anticipate when altering your ecommerce platform.

The ultimate phrase: Go large with Commerce Join

WordPress helped you are taking your first steps. With Commerce Join, your journey with the platform and belief doesn’t have to finish.

BigCommerce has helped manufacturers like Diono, GourmetFuel, and Ship It Home equipment migrate from WooCommerce and discover scalability that’s matched solely by our platform’s stability. With international clients like BMW, Crest, and Nikon, BigCommerce isn’t any stranger to the challenges that include scaling globally, both.

With WP Engine Commerce Join, you’ll be able to profit from the safe, scalable BigCommerce platform with out shedding the momentum you’ve labored so laborious to construct. And better of all, you’ll be able to attempt it with a 15-day trial of BigCommerce.

Discover how straightforward it’s to go large with Commerce Join.