Final 12 months, the transaction quantity in Türkiye has elevated greater than 52 %, reaching 4.57 trillion Turkish lira. This comes all the way down to round 86 billion euros. In complete, there have been 5.94 billion on-line transactions within the nation in 2025.
These information come from the most recent E-Commerce Outlook Report, which was offered final week by the Ministry of Commerce of Türkiye. In 2024, the earlier version of this report indicated that on-line spending within the nation elevated 62 % within the native forex. Transformed into euros, the expansion amounted to 16 %, reaching 61.5 billion euros.
Ecommerce has a 19.5% share in all retail
In 2025, ecommerce in Türkiye elevated once more. In keeping with the Turkish Minister of Commerce, Ömer Bolat, the web gross sales quantity reached roughly 115.5 billion {dollars}. On this forex, the commerce quantity elevated 29 %. Transformed into euros, the web gross sales complete reached round 85.9 billion euros in 2025. In comparison with 2024, this is a rise of 39.7 %.
Ecommerce accounted for six.9% of the nation’s gross home product
In comparison with all retail within the nation, ecommerce has reached a share of 19.5 %. On the identical time, ecommerce accounted for six.9 % of the nation’s gross home product. Retail ecommerce, particularly, reached 2.46 trillion Turkish lira (round 46.3 billion euros) in 2025. In comparison with a 12 months earlier, the sector has grown 83.7 % in Turkish lira phrases.
In keeping with Minister Bolat, as much as 634,000 companies have been lively in ecommerce final 12 months. He stated that small companies are more and more utilizing digital means of their gross sales, including: “75 % of ecommerce companies are sole proprietorships, 21 % are restricted legal responsibility firms, and 4 % are joint-stock firms. This implies there are people and companies of various sizes engaged in ecommerce.”
Highest on-line spending in clothes sector
The report additionally signifies that 20.3 of ecommerce gross sales have been within the meals sector, with a complete of 128,000 companies within the meals sector promoting on-line. Round 14 %, or 87,500 companies, are working within the clothes, footwear, and equipment sector. The electronics sector ranks third, with a 12 % share, and 75,500 companies promoting on-line.
When how a lot was spent in every sector, clothes, footwear and equipment ranks first. Gross sales amounted to round 8.1 billion euros within the sector (428 billion Turkish lira). Electronics adopted second, with 5.7 billion euros (304 billion Turkish lira). In third place was the airways sector, with round 5.4 billion euros (285 billion Turkish lira).
