Toolden Drives Over 40% Income Progress with Customized Equipment Builder on BigCommerce

Toolden’s progress created a brand new form of stress.

In 2025, Toolden delivered sturdy year-over-year income progress, accelerating the corporate’s rise as one of many UK’s fastest-growing on-line energy instruments and {hardware} retailers serving commerce professionals and severe DIY clients nationwide.

A significant driver of that momentum was configurable toolkits. Prospects weren’t simply buying particular person merchandise. They had been constructing full kits, combining instrument our bodies, batteries, chargers, and equipment into job-ready configurations.

The demand was precisely what the group needed. Managing it was one other story.

As package orders elevated, so did the complexity behind them. Current bundle performance wasn’t designed to scale at this stage. Toolden had already tried two package builder options, however neither delivered the flexibleness required to assist continued progress.

At that time, the query wasn’t whether or not package constructing mattered. It was the best way to assist it correctly — in a method that would scale with the enterprise.

“Whereas income was rising, the present system capped scalability. We wanted an answer that might take away friction, enhance basket measurement, and assist sustained industrial acceleration,” shared Eddie Grovu, Progress and Ecommerce Director at Toolden.

With a robust basis already in place, the chance grew to become clear: redesign package configuration to assist the subsequent stage of progress.

When progress outpaces product configuration

Toolden’s clients hardly ever buy a single product. Commerce consumers assemble full working kits, combining instrument our bodies, batteries, chargers, and equipment into one streamlined buy.

At first look, conventional bundle performance appeared to assist that habits. Because the enterprise scaled, its limitations grew to become more durable to disregard.

The legacy method launched a number of challenges:

• Static bundles tied to inflexible class constructions

• Handbook configuration processes that required important admin time

• Merged or customized SKUs that created stock inaccuracies

• Friction within the shopping for journey when clients tried to construct multi-item kits

Every configuration required significant behind-the-scenes effort. Creating or updating a bundled product may take greater than 20 minutes. As demand elevated, that guide workload compounded.

Progress was not the issue. Structure was.

Toolden wanted greater than incremental enhancements. The enterprise wanted a configuration engine constructed round how its clients really purchase.

Constructing a versatile package builder on BigCommerce

Open structure enabled deep customization with out compromising operational management.

Toolden didn’t want a patch. It wanted a purpose-built resolution aligned with its industrial mannequin.

To ship that, it partnered with Xtensive Internet Design to design and develop a completely bespoke Equipment Builder on BigCommerce. The target was clear: take away structural constraints whereas preserving the steadiness and native performance of the core platform.

BigCommerce’s API framework made that potential. Quite than forcing package logic into inflexible class constructions, Xtensive decoupled configuration logic from the catalog itself. This allowed Toolden to broaden performance with out compromising stock accuracy or checkout efficiency.

Every merchandise inside a package remained a local BigCommerce product. That meant:

• Correct, real-time stock monitoring

• Clear reporting and order administration

• No reliance on merged or synthetic SKUs

• Full compatibility with the present checkout expertise

For B2B ecommerce groups, that steadiness is vital. Customization should strengthen the enterprise, not introduce new operational threat.

A frictionless configuration expertise aligned with real-world shopping for habits.

With the architectural basis in place, Toolden may concentrate on the client expertise.

The brand new Equipment Builder launched:

• A dynamic, mobile-optimized configuration interface

• Actual-time product search and project by way of the BigCommerce API

• Clever brand-based package grouping

• Embedded upsell and promotional messaging inside the construct journey

Prospects now not wanted to navigate between a number of product pages to assemble suitable parts. They might construct full options inside a single, guided expertise.

This shift was structural, not beauty. Toolden moved from static bundles to a scalable configuration engine designed for velocity, readability, and suppleness.

From operational constraint to income acceleration

The affect of the brand new Equipment Builder was speedy.

Toolden had already delivered sturdy year-over-year income progress in 2025. After launching the redesigned package expertise, efficiency accelerated once more. Within the first six weeks of 2026, income elevated by greater than 40% in comparison with the identical interval the earlier yr, persevering with the sturdy momentum from 2025. The expansion immediately correlated with enhancements to package configuration and checkout.

The momentum was seen throughout the enterprise:

• Stronger conversion on advanced package purchases, as clients moved by way of configuration with better velocity and confidence.

• Larger common order worth, pushed by clever grouping and embedded upsell messaging.

• Dramatically decreased administrative effort, with package creation time dropping from greater than 20 minutes to near-instant configuration.

• Improved stock accuracy, by including package parts to checkout as native BigCommerce merchandise.

Equipment configuration now not restricted scalability. It grew to become a structurally sound, revenue-driving functionality constructed to assist continued progress.

The ultimate phrase

What started as an operational bottleneck is now considered one of Toolden’s most scalable progress drivers.

By redesigning how package configuration works inside BigCommerce, Toolden eliminated friction from a strategically essential income stream whereas preserving full management of stock, checkout, and reporting.

For B2B ecommerce manufacturers, the lesson is sensible. As product complexity will increase, the reply isn’t to simplify what clients purchase. It’s to construct techniques that assist how they purchase.

Versatile platform structure makes that potential. It permits companies to innovate past commonplace performance with out sacrificing operational integrity.

“For enterprise retailers promoting advanced product mixtures, BigCommerce, supported by a specialist associate like Xtensive, offers the flexibleness and scalability to transform operational constraints into measurable income progress,” remarked Grovu.

Learn the complete Toolden case research to be taught extra about its success on BigCommerce.