On-line retail in Switzerland has elevated in turnover within the first half of 2026. On the finish of June, there was a cumulative progress of greater than 11 %. Total, the Swiss whole retail commerce has elevated 2.6 % in comparison with final yr.
That is in response to the newest Swiss Market Monitor, revealed by NielsenIQ (NIQ), a world client intelligence firm. The report is created in collaboration with greater than 40 main retailers in Switzerland. The corporate notes that the report just isn’t capable of characterize the whole market. Nonetheless, NIQ does conduct market estimates.
Total retail additionally grew
In comparison with the primary half of 2025, retail gross sales in Switzerland have elevated by a nominal 2.6 % within the first half of this yr. Meals/nearfood is rising by 2.5 %, whereas nonfood is rising quicker with 2.7 %.
Different sources point out on-line gross sales progress of 8%
Different analysis exhibits a distinct ecommerce progress in Switzerland than the monitor by NIQ. A monitor from Handelsverband.swiss mentioned that on-line promoting elevated 8 % cumulatively by the tip of June. In comparison with the primary quarter of this yr, this represents a rise of 0.4 proportion factors. Carpathia, an ecommerce administration consultancy, additionally estimates an ecommerce progress of 8 %.
On-line vogue gross sales decreased over 16%
The report from Handelsverband.swiss additionally checked out particular person on-line business segments in Switzerland. Trend/Way of life is the one product group that confirmed a decline within the first half of the yr. There was a big lower of 16.1 %. The report didn’t embrace gross sales from Zalando, About You and Asian platforms.
‘On-line vogue is dropping market share to brick-and-mortar shops’
On the similar time, general vogue market has remained steady in Switzerland. The net decline means that native on-line sellers are dropping market share to brick-and-mortar shops. Different segments confirmed will increase, electronics grew by 8.1 %, for instance. Leisure/Sports activities, House & Dwelling and the ‘Different’ section had double-digit will increase.
