Otto is making ready to open its market to sellers in Poland. A pilot program will start subsequent month, permitting chosen Polish gross sales companions to take part. It’s the second nation wherein Otto is opening up its market.
The Netherlands was the primary, two months in the past. It marked the start of Otto’s growth to market companions from different European nations, practically two years after preparations for the transfer had began. Otto rigorously selects its companions: “Not simply anyone can be part of the platform”, the corporate writes. Every retailer will likely be checked and vetted. “Our strict standards guarantee a high-quality product vary.”
Promoting necessities
Till just lately, a German authorized entity and a German VAT ID had been nonetheless required to promote on Otto.de. Sellers can now additionally be part of with Dutch and, quickly, Polish entities and tax numbers, supplied they take part within the OSS process. If accepted onto the platform, worldwide companions should present customer support in German.
Customer support in German is necessary
The month-to-month primary payment is 99.90 euros, whatever the variety of merchandise sellers provide. By steadily opening up its market, Otto goals to develop the assortment on its platform and develop into extra engaging to customers in its house market. Otto is the third-largest market in Germany by GMV, behind market leaders Amazon and eBay.
Additional opening
Following Dutch and Polish sellers, retailers from different nations will even acquire entry to the platform in 2026: “Additional nations reminiscent of Austria, France, Spain, and Denmark will comply with later within the 12 months”, B2B portal Otto Market now states.
‘Austria, France, Spain, and Denmark will comply with’
In accordance with the circumstances, returns have to be accepted at a warehouse within the nations talked about above, in addition to in Italy and the Czech Republic. This implies that sellers from these two nations can also acquire entry to Otto.de, though maybe not but this 12 months.
Ecommerce in Poland
Otto presents Polish ecommerce firms a brand new springboard for progress past their home market, which is dominated by Allegro. Amazon plans to take a position 5 billion euros within the coming years in its aggressive battle with the market chief. Each Allegro and Amazon already provide Polish sellers alternatives to promote on-line throughout borders.

