Notino, which describes itself because the market chief in European ecommerce for health and beauty merchandise, elevated its income by 11.5 p.c up to now monetary yr. The corporate carried out significantly nicely within the ultimate months of the yr.
Notino is among the largest ecommerce success tales to come back out of the Czech Republic. Based mostly in Brno, the corporate has doubled its income in only a few years. In 2021, Notino generated 737 euros million in income. 4 years later, annual income has elevated by greater than 1 billion euros, reaching 1.76 billion euros.
Poland is Nitono’s prime market
Notino now serves greater than 40 million clients throughout 27 European markets. Poland is its largest market, accounting for 15 p.c of complete income, adopted by the Czech Republic (12 p.c) and Italy (9 p.c). Croatia and Lithuania recorded the strongest income progress in the course of the previous monetary yr.
Greater than 25% progress in Croatia and Lithuania
Though Notino’s annual income progress of 11.5 p.c was considerably decrease than in earlier years, the corporate accelerated sharply in the direction of the top of the monetary yr, which ran till April 2026. Within the first months of 2026, income progress reached 27 p.c.
Outperforming the market
“We closed the fiscal yr with double-digit progress, outperforming the European ecommerce market whereas sustaining a powerful monetary place that permits us to proceed investing”, stated Jakub Šedý. He’s one among Notino’s three Co-CEOs. The trio lately took over from Zbyněk Kocián, who led the corporate for greater than six years.
Notino now led by three Co-CEOs
Notino has develop into one among Europe’s main on-line magnificence retailers, competing with firms similar to Douglas, Zalando and Flaconi, all primarily based in Germany. The latter is increasing extra quickly than Notino, with income rising by 27 p.c final yr. Nevertheless, with annual income of 651 million euros, it stays considerably smaller.
Omnichannel enlargement
Bodily shops have develop into an vital progress driver for Notino. The corporate presently operates 27 shops throughout eight international locations, with in-store gross sales growing by practically 30 p.c yr on yr.

