Latin America’s smartphone market declined 12% year-over-year (YoY) in 2Q 2026 to 30.3 million items, based on Omdia’s newest evaluation. Rising DRAM and NAND prices fed by means of to retail costs, weighing most closely on demand for entry-level gadgets. Distributors and channels had partially cushioned the affect in 1Q by means of front-loaded shipments and stock buffers. These protections weakens in 2Q, exposing higher stress on the decrease finish of the market, whereas mid-range, high-range and premium segments remained extra resilient.
High smartphone distributors in Latin America, 2Q 2026
Samsung remained Latin America’s largest smartphone vendor, transport 12.0 million items, up 9% YoY, and rising its share to 39%, the best stage since 1Q22. Development was led by the entry-level Galaxy A07 and A17 and mid-range A37 and A57, supported by Samsung’s comparatively decrease publicity to reminiscence part shortages and robust channel relationships.
Xiaomi ranked second with 4.9 million items and a 16% market share, with shipments declining 27% YoY. Its high-end and premium segments reached a document 14% of its gross sales combine, though these beneficial properties had been outweighed by declines throughout worth bands under US$500, which continued to account for 85% of its gross sales.
Motorola ranked third with 4.4 million items and a 14% market share, following a 15% YoY decline in shipments. Its high-end and premium portfolio grew 46%, led by the Edge 70 and Razr 70 collection, though progress in these segments was not sufficient to offset declines throughout the remainder of its portfolio.
HONOR, ranked fourth with 2.0 million items and a 6.5% market share. with shipments declining 32% YoY. This marked the seller’s first contraction since its official launch within the area in 4Q 2021. Declines throughout most worth bands outweighed progress from entry-level fashions, together with the Play 10 and X5c, in addition to a higher contribution from high-end gadgets. Excessive-end smartphones accounted for 12% of HONOR’s gross sales combine, pushed by the Magic 8 and HONOR 600 collection.
TRANSSION returned to fifth place with 2.0 million items and a 6.4% share, regardless of a 19% YoY decline in shipments. The seller continued to scale back its reliance on entry-level gadgets and expanded its presence within the US$200–US$500 section, which now accounts for 32% of its complete shipments. Development on this worth band was led by the Infinix Sizzling 70, Observe 60 and Edge collection.
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