Delivery Promotions: Versatile Delivery Reductions That Improve Conversions

May 10, 2026

1

Key highlights

Create transport reductions as a local reward sort in the usual promotions editor.
Improve conversion with versatile transport incentives as a substitute of all-or-nothing free transport.
Management low cost publicity by making use of transport reductions to all transport strategies or solely chosen strategies.
Ship a transparent shopper expertise with strikethrough pricing and itemized coupon transport reductions in checkout.

Free transport is efficient at lowering cart abandonment and growing common order worth, however it isn’t at all times the appropriate lever for margin, logistics, or buyer expectations. In apply, many retailers need lighter-touch incentives that solely apply to sure transport strategies or cart circumstances.

That’s the reason we’ve launched Delivery Promotions inside BigCommerce, a brand new functionality that permits you to create percentage-based or fixed-amount transport reductions utilizing the identical normal promotions editor you already know. It’s constructed for retailers who need extra flexibility in how they incentivize transport with out giving it away solely.

Software mockup of checkout after discounts have been applied to shipping promotions in the form of original price strikethroughs.

Delivery Promotions add a brand new reward sort to the promotion guidelines engine known as “Low cost on transport.” As a substitute of being restricted to free transport, now you can low cost the price of eligible transport strategies by an quantity or share. Delivery reductions are utilized per transport vacation spot, and the utilized low cost particulars are captured on the order for clearer reconciliation assist and operations.

That is designed for eventualities the place you need:

Graduated transport incentives tied to cart circumstances like spend thresholds or product purchases
Focused reductions on particular transport strategies somewhat than blanket free transport
Delivery affords that work as each automated promotions and coupon-driven campaigns

For instance, you would create a promotion that applies a $10 low cost to any specified transport technique on orders that go above $100.

Software mockup for managing shipping promotions and discount rules within an ecommerce marketing platform.

Why this issues

Delivery Promotions allow you to use transport incentives as a progress lever whereas holding management over value and buyer expertise. There are a number of advantages to utilizing Delivery Promotions:

Carry conversion with out absolutely subsidizing transport

Provide partial reductions that scale back checkout friction whereas nonetheless recovering some transport income. That is particularly helpful when free transport is simply too costly, however transport worth sensitivity remains to be a blocker.

Defend margin and forecast low cost publicity

Delivery reductions (primarily based on weight or merchandise rely) can scale with cart dimension and with multi-address orders. This provides you a predictable option to design affords that align with margins and buying and selling technique, somewhat than guessing worst-case outcomes.

Steer prospects towards the supply choices you need

Low cost solely the strategies you select. Incentivize Commonplace transport to scale back provider value, or low cost Categorical transport to extend conversion for high-intent customers, with out discounting each choice.

Run smarter, extra focused campaigns

Tie transport reductions to spend thresholds, particular merchandise, buyer segments, or coupon campaigns utilizing the identical guidelines engine you already use for cart affords. Delivery incentives assist merchandising targets as a substitute of being a blanket giveaway.

Preserve the consumer expertise clear and reliable

Eligible transport strategies present strikethrough pricing in cart and checkout. Coupon-based transport reductions are itemized within the order abstract, so prospects can see precisely what modified and why.

The way it works

Delivery reductions are configured by means of the very same course of used for product and order reductions. Set your circumstances, select “Low cost on transport” because the reward, and configure how the low cost is utilized.

For orders transport to a number of addresses, the low cost applies independently to every eligible vacation spot. A $10 transport low cost on an order with 2 locations ends in $20 complete transport financial savings.

Configuration	What It Controls	Instance
Promotion sort	Whether or not the low cost is utilized routinely when circumstances are met, or requires a coupon code to activate.	Computerized: 10% off transport on orders over $100. Coupon: $5 off transport with code SHIPLESS.
Low cost sort	Whether or not the transport low cost is a share off or a set greenback quantity off the transport value.	10% off transport for orders containing a selected product.
Delivery technique scope	Which transport strategies the low cost applies to. Choose “All transport strategies” or goal particular ones with “Some transport strategies”.	Low cost flat price transport solely, whereas leaving categorical charges unchanged.
Delivery technique filters	When deciding on particular strategies, filter the checklist by transport zone, channel, and lively standing to search out the appropriate strategies.	Filter by “US Delivery” zone to low cost solely home strategies.

If you choose “All transport strategies” any new transport strategies added to your retailer sooner or later will routinely be eligible for the low cost. This retains your promotions present with out requiring handbook updates.

Step-by-step configuration of an ecommerce promotion: setting a $100 purchase threshold and applying a 10% shipping discount.

Pattern use circumstances

Use Case	Setup	Consequence
Threshold-Based mostly Delivery Provide	20% off all transport strategies when order subtotal exceeds $150.	Improve common order worth by incentivizing bigger carts with decreased transport prices.
Product-Particular Delivery Incentive	$5 off flat price transport when a buyer buys a selected product.	Drive gross sales of high-margin or overstocked merchandise by pairing them with a transport perk.
Coupon-Pushed Delivery Marketing campaign	15% off transport with a coupon code distributed through e mail or social.	Observe marketing campaign efficiency by means of coupon redemptions whereas controlling low cost publicity.
Methodology-Particular Low cost	$10 off categorical transport solely, utilized routinely.	Encourage prospects to decide on sooner supply with out absolutely subsidizing the price.

Present constraints to plan round

Delivery reductions can’t be utilized to charges supplied by transport apps resembling ShipperHQ and ShipStation. When you depend on a transport app somewhat than built-in provider quotes, verify compatibility earlier than planning transport low cost campaigns.
Delivery reductions created by legacy coupon code capabilities can’t be used at the side of transport promotions.
B2B Version doesn’t assist transport promotions.

The ultimate phrase

Delivery Promotions offer you a brand new lever in your promotions technique. As a substitute of selecting between free transport or no transport low cost in any respect, now you can supply focused, conditional transport reductions that align together with your margins and advertising and marketing targets. Set the circumstances, choose the strategies, and let the promotion engine deal with the remainder.

See Computerized and Coupon Promotions within the Assist Heart to study extra about configuring Delivery Promotions with the usual editor.

Previous articleEcommerce Could Not Save the USPS