“Someone goes to distinguish themselves and distance themselves right here [in the B2B space]. And if it isn’t you, it would very effectively be one in all your opponents.”
— Andy Hoar, Chief Govt Officer, Paradigm B2B
For the fourth consecutive yr, BigCommerce earned an ideal 24 out of 24 attainable medals in each the Paradigm B2B Mix Midmarket and Enterprise Editions. We additionally earned extra gold medals than every other platform within the Midmarket report and improved our standing within the Enterprise report, ending with six gold and 6 silver medals.
We’re pleased with that.
However we’re in all probability much more pleased with how we acquired there.
Yearly, Paradigm B2B invitations a choose group of commerce distributors to take part in one of many trade’s most complete B2B evaluations. Participation is not computerized, and it definitely is not pay-to-play. Distributors are evaluated throughout dozens of weighted standards, buyer suggestions is integrated into the scoring, and each participant is predicted to place their product technique, roadmap, buyer success, and execution below the microscope.
This yr, one very recognizable vendor, (trace, trace: inexperienced purchasing bag) was notably absent.
We’ll allow you to draw your personal conclusions.
As a result of if there’s one factor we have realized after six years of claiming ‘sure’ to the in depth (generally exhausting) B2B Paradigm Mix evaluations, it is that confidence within the B2B area is not one thing you declare. It is one thing you are keen to have scrutinized.
Greater than a medal rely
Twenty-four medals makes for a fantastic headline. However medals aren’t actually the purpose.
B2B commerce has by no means been about checking function containers. Producers, distributors, and wholesalers aren’t searching for the best storefront. They’re searching for a platform that may deal with all their complicated enterprise wants, like:
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Negotiated pricing
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Buyer-specific catalogs
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Advanced buying workflows
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ERP integrations
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AI-powered automation that truly works
That is why the Paradigm Mix stands out. Somewhat than forcing each vendor onto a single analyst quadrant or inserting it driving someplace on a wave, it evaluates platforms throughout twelve distinct classes that replicate what B2B organizations really care about.
As a result of, in Andy Hoar’s opinion, success is measured by constantly performing throughout each a part of the enterprise, not simply doing one or two issues effectively.
Main the sphere in Midmarket
This yr, BigCommerce B2B Version earned ten gold medals and two silver medals within the Midmarket Mix — amassing extra gold medals than every other platform evaluated.
Gold recognition included Imaginative and prescient & Technique, Potential to Execute, Buyer Service & Help, Associate Ecosystem, Web site Search, Gross sales & Channel Enablement, Complete Value of Possession, Content material & Information Administration, Transaction Administration, and Promotions Administration.
That is a broad validation of the work our product, engineering, buyer success, and associate groups have been doing for years.
“These outcomes don’t replicate one standout software. It is concerning the power of your entire system. Whenever you’re fixing for complicated B2B catalogs and producers, you want consistency throughout each touchpoint, not only a flashy frontend. We’re displaying up precisely the place the market wants us to be.”
— Travis Hess, Chief Govt Officer, Commerce
Extra importantly, it is validation from an analysis that closely incorporates buyer suggestions. What do our prospects actually consider us?
Enterprise is not standing nonetheless both
The Enterprise report tells an equally vital story.
As B2B organizations develop, commerce turns into exponentially extra difficult. Supporting a number of enterprise items, customized pricing buildings, ERP ecosystems, procurement workflows, and international operations requires a platform that may scale with out changing into tougher to handle.
That is precisely the place we have continued investing.
Final yr BigCommerce secured six gold, 4 silver and two bronze medals within the Enterprise version. This yr, coming into for the primary time below the Commerce identify, it scored six gold and 6 silver medals, turning bronze into silver in each Transaction Administration and Marketplaces, demonstrating important progress throughout the classes that matter most to bigger organizations.
That’s not us tooting our personal horn. The report supplied buyer validation:
“Prospects constantly highlighted BigCommerce’s deep dedication to B2B performance, its strong associate ecosystem and its means to deal with the complicated pricing, buying workflows, and integrations that enterprise consumers demand.”
— Andy Hoar, Chief Govt Officer, Paradigm B2B
Constructed for B2B means persevering with to construct
The report displays years of funding, nevertheless it additionally displays the place we’re headed.
Latest improvements like our AI-powered PO Automation Agent, Cascading Value Lists, B2B Webhooks, plus our continued growth of B2B Version weren’t created merely to maintain tempo with the market. They’re capabilities designed to get rid of the operational friction that slows B2B companies down.
That is in the end what we’re optimizing for. It’s by no means been nearly including new options. It’s about outcomes that our prospects can really feel.
The ultimate phrase
Getting 24 out of 24 medals as soon as is thrilling. Persistently scoring medals in each class yr after yr says one thing larger.
It says we’re keen to place our platform, our technique, and our prospects’ experiences below the identical scrutiny each single yr. It says we’re assured sufficient in what we have constructed to welcome unbiased analysis. And it says that whereas others are content material to speak about B2B, we proceed to spend money on it.
This will’t be stated for all of our opponents.
The medals acknowledge the place we’re right this moment. Our focus stays on the place B2B commerce is headed subsequent so we will construct the instruments our prospects might want to get there.
“Commerce is shifting from a vacation spot to a system, and our efficiency within the B2B Paradigm Mix 2026 reveals we’re main that orchestration.”
— Travis Hess, CEO, Commerce
Obtain your complementary copies of the 2026 B2B Paradigm Mix (Midmarket Version) and the 2026 B2B Paradigm Mix (Enterprise Version) to evaluate the total reviews.
