FOLSOM, Calif., Sept. 2, 2026 — The AI² Insights Platform in the present day introduced it should launch publicly at IBC 2026. The platform provides media & leisure (M&E) leaders a present, evidence-based reply to what AI is definitely delivering of their enterprise, and the place it’s heading subsequent.
Each M&E government is being requested to commit finances to AI. Few have a dependable option to inform a confirmed functionality from a promising demo, or to know which alternatives are opening and that are closing. Guessing prices actual cash. It exhibits up as misallocated capital and missed home windows.
AI² Insights closes that hole. Executives can see which AI capabilities are delivering outcomes in the present day and that are nonetheless only a good demo. They will discover the place the real innovation alternatives sit, the place the market gaps are, and the place the traps lie. They will additionally see how briskly every a part of the panorama is transferring. The image updates repeatedly, so what leaders see displays the market because it stands now.
“AI is the fastest-moving expertise this business has ever needed to soak up, and the selections can’t anticipate the subsequent analysis cycle,” mentioned Fernando Amendola, Founding father of AI² Insights. “We constructed AI² Insights to shut that hole. Ask it about alternatives. Ask it about traps. Ask it about tendencies. All the time get a present reply you possibly can belief.”
The scope is substantial. Greater than 200 AI use instances in M&E, every researched from a expertise angle and a enterprise angle. Greater than 70 distinct AI strategies are being analyzed with steady monitoring throughout greater than 1,000 expertise distributors and 1,000 media operators worldwide. All of it’s organized across the PADE-POC™ taxonomy, which maps AI throughout the whole worth chain: Produce, Increase, Distribute, Expertise, Defend, Orchestrate, Comply.
Belief is engineered in. Each reply runs via the Fact Engine™, constructed on RAHIC™: Recursive, Adversarial, Human, Iterative, Convergent. Conclusions are examined in opposition to contradicting proof and reviewed by business specialists earlier than an government sees them. Each conclusion carries a confidence score. The place the proof is skinny, the platform says so somewhat than filling the hole.
Executives attain that intelligence 3 ways:
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AI² Enquire
An LLM-based dialogue engine. Ask a query in plain language and the engine intelligently selects and assembles the reply from the analysis corpus, in actual time.
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AI² Analysis
A library of printed analysis. Executives pull full reviews throughout greater than 200 AI use instances in M&E, every analyzed from each a expertise and a enterprise angle.
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AI² Business Tracker
A dynamic dashboard. Watch the market transfer in actual time: the place the expertise is heading, which gamers are gaining floor, and the place the alternatives and obstacles are forming.
Entry is offered as an Insights-as-a-Service mannequin. Executives pay as they study, for the intelligence they use, once they want it, somewhat than for a shelf of reviews commissioned months earlier.
“Solely AI can preserve tempo with AI. That’s what makes this platform potential,” mentioned Thierry Fautier, Co-Founding father of The Media League. “The gap between what will get introduced and what truly works is the place budgets go to die. AI² Insights is the very first thing I’ve seen constructed particularly to shut that distance for M&E.”
Easy methods to get entry
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In the present day — register and have a look
Executives can request beta entry now at www.ai2insights.ai and see a sneak peek of what the platform can do.
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Sunday, Sept 13 — see it dwell
The total AI² Insights Platform will likely be launched on the 2nd Annual SundAI Breakfast, hosted by The Media League, on Sunday, September 13 on the Van der Valk Lodge Amsterdam Zuidas. The morning features a dwell demonstration and an government roundtable on making AI pay in Media & Leisure.
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Early October — beta entry opens
Chosen registrants obtain login particulars and onboarding directions.
Wider availability follows via This autumn 2026, with normal availability scheduled for January 2027.
About AI² Insights
The AI² Insights Platform provides Media & Leisure leaders a present, evidence-based view of AI throughout their business: what’s being deployed, what’s delivering, the place the alternatives are, and the place the market is heading. Executives attain that intelligence via AI² Enquire, AI² Analysis, and AI² Business Tracker, and pay as they study.
About The Media League
The Media League is an unbiased analysis and advisory partnership serving the Media & Leisure business. Co-founded by Fernando Amendola and Thierry Fautier, TML attracts on a community of senior practitioners to publish unique business analysis and ship technique consulting and advertising companies to expertise distributors and operators throughout the sector.

