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- Search Extra is Zeekr’s first main model marketing campaign designed to spotlight its imaginative and prescient of “New Luxurious.”
- Three cinematic hero movies will showcase how the brand new all-electric Zeekr 7X, Zeekr 001, and Zeekr X allow folks to flee from the relentless tempo of metropolis life.
- The marketing campaign was developed in collaboration with artistic businesses Glide, Mayster, Soundsright, and Mindshare, and with will run throughout the Netherlands, Sweden, Norway, Denmark, and Belgium.
- For extra particulars on the marketing campaign please go to www.zeekr.eu/seek-more
Amsterdam / The Netherlands — World electrical mobility model Zeekr is inviting European drivers to “Search Extra” with its first main model marketing campaign. The multichannel marketing campaign introduces the brand new all-electric Zeekr 7X, Zeekr 001, and Zeekr X and highlights the model’s imaginative and prescient of “New Luxurious,” the place significant experiences, human connection, and time nicely spent matter greater than materials extra.
By way of three cinematic hero movies, Zeekr exhibits how its EVs are usually not simply vehicles, however enablers of freedom, calm, and connection past town. These movies comply with a household, a pair, and a younger girl as they step away from the relentless tempo of metropolis life to rediscover stability and serenity in nature.
Zeekr Europe Head of Model & Communications, Katrin Illig, mentioned: “With ‘Search Extra’ we’re redefining luxurious for a brand new technology of EV drivers. It’s not about proudly owning extra issues – it’s about creating extra time, extra experiences, and extra significant connections. These are the values on the coronary heart of Zeekr’s design and innovation.”
Complementing the three hero movies are a curated set of 32 social movies and 55 photos, combining way of life, characteristic, and driving footage to deliver the absolutely built-in marketing campaign to life. The “Search Extra” marketing campaign will run throughout the Netherlands, Sweden, Norway, Denmark, and Belgium.
To maximise affect, Zeekr has carried out a full-funnel paid media technique, mixing high-reach digital and out-of-home channels with focused video, native, social placements, and search campaigns to drive consciousness, engagement, and conversion.
The marketing campaign was developed in collaboration with Glide, who led artistic messaging and scripts; Mayster, delivering manufacturing excellence via modular workflows and AI-driven content material creation; Soundsright who crafted music and led sounds design; and Mindshare, who designed the paid media technique.
(Zeekr 7X: Mixed energy consumption in kWh/100km: 17.7-19.9 (WLTP). Mixed CO2 emissions in g/km: 0. Zeekr 001: Mixed energy consumption in kWh/100km: 17.3-18.5 (WLTP). Mixed CO2 emissions in g/km: 0. Zeekr X: Mixed energy consumption in kWh/100km: 16.4-17.3 (WLTP). Mixed CO2 emissions in g/km: 0).
About Zeekr
Zeekr (NYSE: ZK) is the worldwide premium electrical mobility expertise model from Geely Holding Group. Zeekr goals to create a totally built-in person ecosystem with innovation as an ordinary. The model makes use of Sustainable Expertise Structure (SEA) and develops its personal battery applied sciences, battery administration techniques, electrical motor applied sciences, and electrical car provide chain. Zeekr’s worth is equality, variety, and sustainability. Its ambition is to grow to be a real mobility answer supplier.
Zeekr operates its R&D facilities and design studios in Gothenburg, Ningbo, Hangzhou, and Shanghai and boasts state-of-the-art services and world-class experience. Since Zeekr started delivering automobiles in October 2021, the model has delivered greater than 520,000 automobiles up to now together with the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr X city SUV, Zeekr 007, Zeekr 7X, Zeekr MIX and Zeekr 7GT. Zeekr has introduced plans to promote automobiles in international markets, and has an bold roll-out plan over the subsequent 5 years to fulfill the quickly increasing international EV demand.
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