YouTube is testing a brand new two-person Premium subscription plan in choose nations, the corporate confirmed to TechCrunch on Monday. The tier is being piloted in India, France, Hong Kong, and Taiwan.
The information was first reported by Cash Management.
“We’re experimenting with new methods to supply larger flexibility and worth to our YouTube Premium subscribers, together with providing a two-person Premium plan choice in some nations, permitting two folks to share a subscription at a lowered price,” a YouTube spokesperson stated in a press release to TechCrunch.
Much like Spotify’s Duo subscription tier, YouTube’s new plan permits two individuals who dwell collectively to entry Premium for a reduced worth. The plan is aimed toward individuals who need the advantages of YouTube Premium, similar to ad-free viewing and background play, with out committing to a full household plan.
As for YouTube, the brand new plan would enable it to extend its subscriber numbers and probably earn extra income. As an example, individuals who might have cancelled their Premium plans after worth hikes in recent times might determine to join the discounted two-person plan.
The launch of the take a look at comes as Google-owned YouTube has been working to diversify its subscription choices. In March, YouTube rolled out a brand new premium subscription tier referred to as Premium Lite that lets customers watch “most” movies ad-free for $7.99 monthly. The plan is at present out there in the USA, Australia, Germany, and Thailand.
On the time, the corporate stated YouTube Music and YouTube Premium subscriptions mixed attain over 125 million customers worldwide, together with trials.
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As with every different take a look at launch, it’s unknown when or if YouTube plans to roll out the two-person Premium plan extra broadly or in extra nations.
