YouTube has introduced that Posts will now seem within the Shorts feed. This variation permits customers to see and work together with Posts whereas watching brief movies.
How the Characteristic Works
Now you can see Posts whereas scrolling via Shorts on YouTube.
Within the screenshot under, you may see that the structure retains the identical vertical facet ratio. Whereas scrolling, the video will get smaller, utilizing half the display for Posts.
Screenshot from: YouTube.com/CreatorInsider, June 2025.You’ll be able to like and touch upon these Posts with out stopping your video.
See extra about it in YouTube’s video announcement:
Background on YouTube Posts
YouTube has had posts as a part of its creator toolkit for a number of years. These posts let channel house owners share polls, quizzes, GIFs, textual content updates, pictures, and movies.
Posts are present in a particular tab on the creator’s channel. They will additionally present up on subscribers’ homepages or of their subscription feeds.
Potential New Publicity
This replace offers creators a brand new solution to attain their YouTube viewers with posts.
Additional, this provides creators a solution to attain Shorts viewers with out creating vertical movies.
Should you solely publish conventional long-form content material in your channel, you may doubtlessly get into the Shorts feed by publishing textual content or pictures.
Wanting Forward
With this replace, YouTube is experimenting with combining different content material sorts with its hottest options.
It’s doable that YouTube is making this transformation as a result of it’s competing with Instagram and TikTok, which combine movies with various kinds of content material. Combining content material codecs has the potential to spice up person engagement and maintain individuals on YouTube longer.
For creators, this offers a further distribution channel with a naked minimal price to entry. Writing a textual content submit might now get you in the identical feed as a totally produced Brief.
YouTube hasn’t introduced specifics for a way Posts will likely be chosen or how typically they’ll seem. Creators must do their very own testing to see how this impacts visibility.
Featured Picture: Roman Samborskyi/Shutterstock
