A brand new report reveals a compelling reality: folks join most deeply with nature when it feels private and since it helps them really feel relaxed and calm.
The report, performed by Trellis information associate GlobeScan and the World Wildlife Fund, exhibits 61 p.c of Individuals say that their private experiences are most influential in shaping their views on nature, adopted by:
- Their household (43 p.c)
- Ethical requirements (37 p.c)
- Religion/faith (25 p.c)
- Training (23 p.c)
When requested which emotions they affiliate most with being in nature, Individuals say they really feel rest and calm (71 p.c), pleasure (49 p.c), and gratitude (41 p.c).
What this implies
Analysis exhibits that when nature is portrayed as a private and emotional expertise, people relate to it extra deeply. This emotional resonance fosters a stronger sense of connection, which might result in elevated environmental consciousness and participation.
For NGOs and campaigners, this perception presents a robust alternative: to maneuver past broad, generic appeals and embrace storytelling that displays how nature touches on a regular basis life. Whether or not by way of reminiscences of childhood hikes, moments of calm in a neighborhood park or cherished household traditions, these relatable and emotionally compelling narratives make significant engagement and motion attainable.
Based mostly on an internet survey of two,000 adults within the U.S. performed in July 2025.
