Again Market, an e-commerce startup that focuses on secondhand electronics and home equipment, is piloting a New York retail location amid double-digit gross sales progress projections each for its personal enterprise and the market class.
The 1,500-square-foot retailer in decrease Manhattan affords merchandise priced 30 % to 70 % lower than new fashions — from gaming consoles, pocket book computer systems and cellphones to family home equipment. A digital show refreshes in actual time with costs from its e-commerce website, and that knowledge is used to supply in-store dynamic pricing.
The positioning might be open via December, with the aim of accumulating details about shopper preferences and educating them about options to “quick tech” that’s actually designed to develop into out of date, stated Laura Benton, common supervisor of the U.S. operations for Again Market.
“To actually shift habits, we are able to’t simply be a web based website. We have to meet prospects the place they’re,” she stated.
Though Again Market hasn’t dedicated to opening a everlasting retail location, it’s utilizing the New York retailer to gauge shopper belief in refurbished gear, draw extra consideration to its on-line website and collect extra details about future shopping for intentions.
“The precedence is the chance to carry our prospects’ arms, and be taught as a lot as we are able to,” Benton stated.
Many elements are driving cost-conscious customers to purchase secondhand home equipment and know-how, together with inflation, unpredictable U.S. import tariffs and better costs on new merchandise. Again Market tackles a few of these dynamics head on, by merchandising “new” versus “outdated” fashions and difficult folks to establish which is which.
The shop additionally affords seminars about restore, and restore providers in collaboration with long-time companion iFixit, which publishes restore movies and how-to guides.
Quick progress
Paris-based Again Market, based in 2014, has raised greater than $1 billion in enterprise capital from companies together with Common Atlantic. In January 2022, it was valued at $5.7 billion.
Again Market initiatives virtually $3.5 billion in gross sales for 2025: transactions grew greater than 30 % within the second quarter alone, and it has greater than 17 million prospects. The corporate has offered greater than 30 million gadgets since 2014, which it estimates helped keep away from 2 billion kilograms of carbon emissions together with the chemical issues of digital waste. France is its largest market, adopted by the U.S.
The secondhand tech class was valued at about $94 billion in 2023 and is forecast to develop at a tempo of 15 % yearly, reaching $434.4 billion by 2034. Excessive–profile retailers together with Amazon, eBay and Walmart all assist strong e-commerce websites for know-how, home equipment and electronics.
“The shift away from quick tech is not a distinct segment pattern, it’s changing into a cultural norm,” stated Thibaud Hug de Larauze, co-founder and CEO of Again Market, when the corporate introduced its newest projections. “Customers are selecting sturdiness, restore and reuse as a result of it is sensible for his or her wallets and the planet.”
Again Market estimates that refurbished merchandise account for 36 % of all tech gross sales. Huge manufacturers equivalent to Hewlett Packard and Lenovo are prioritizing design for restore, reuse and refurbishment, and coaching their gross sales groups to characterize these merchandise to prospects. Lenovo, for instance, recycled or reused about 129 million ThinkPad computer systems between 2020 and 2023.
What differentiates Again Market from its rivals is an obsessive deal with verifying the standard of merchandise accepted for resale. All objects offered by Again Market are inspected and refurbished to sure specs. Merchandise include a one-year guarantee.
The corporate created a business-to-business model of its service, which greater than 6,000 firms together with Kering and Air France use to purchase refurbished IT tools. It is a follow that’s changing into extra frequent amongst large firms which have large emissions or electronics recycling targets.
