Based on Kantar’s BrandZ report for 2025, the Apple title is essentially the most worthwhile model on Earth with a valuation of $1.29 trillion. Not solely does that make Apple essentially the most worthwhile model on the planet, however it additionally represents a 28% year-over-year enhance within the valuation of the corporate’s title. For Apple, it turned the primary firm to have a model valued at greater than $1 trillion, and it was additionally the third consecutive 12 months that the Apple model was essentially the most worthwhile.
Google was second with a worth of $944.1 billion, up 25% on an annualized foundation, adopted by Microsoft ($884.8 billion, up 24% year-over-year). Amazon ($866.1 billion) and Nvidia ($509.4 billion) joined Apple within the high 5. Because of the rising recognition of AI, Nvidia, whose GPU chips are used as an AI accelerator, noticed the worth of its model rise 152% on an annualized foundation.
Talking of AI, ChatGPT debuted in sixtieth place with a model valuation of $43.5 billion making it the very best ranked newcomer to the listing since Nvidia’s 2021 first-time look. Instagram and TikTok had sturdy progress in model valuation this 12 months with annual features in progress of 101% and 25% respectively. Each had been good examples of the continued sturdy progress and affect of social media corporations.
The highest ten world manufacturers are led by Apple for the third consecutive 12 months. | Picture credit-Kantar
Different sturdy performances by tech corporations included Qualcomm’s Snapdragon chip model, which ranked at quantity 38 ($65.6 billion), and Chinese language producer Huawei’s thirty ninth place end ($64.7 billion) proper behind. You is perhaps stunned to search out that Samsung, Apple’s chief smartphone rival and a significant equipment model even within the States, was solely the 78th most respected model price $29.3 billion.
The world’s largest wi-fi service, China Cellular, was the 62nd most respected model on the planet with a model valuation near $42 billion. T-Cellular, and its majority proprietor Deutsche Telekom, mixed to complete at quantity 19 within the rankings with a model valuation of $105.7 billion. Verizon is the most important US wi-fi service, however at quantity 24 the model was ranked beneath T-Cellular and likewise given a decrease valuation of $90.5 billion. Not removed from there you’ll discover AT&T at quantity 27; the telecom large’s model is valued at $86.9 billion. Simply making it inside the highest 100 with a world model ranked at 97 is Chinese language gadget producer Xiaomi. The model’s title has an estimated worth of $21.9 billion.
In case you are questioning how Kantar computes model valuation, it’s a proprietary three-step course of. The underside line determine makes use of client perceptions and monetary efficiency.
