
Product groups recurrently method platform organizations with requests that make full enterprise sense. A workforce launching in new markets wants regional cost processor integration. One other workforce piloting a brand new discounting technique wants a brand new incentive assemble. A 3rd workforce constructing an enterprise providing wants customized invoicing functionality. These requests are well-scoped and clearly useful. But platform groups should steadily decline them, not as a result of the request lacks benefit, however as a result of the platform roadmap is already stuffed with different higher-priority options and capabilities.
Product groups, in the meantime, function underneath totally different constraints. Income targets don’t modify for platform capability. Market launch dates had been set months in the past. Pricing experiments that might transfer key metrics can’t wait two quarters for platform prioritization.
This acquainted deadlock stalls innovation, forces product groups into expensive duplication and pits enterprise priorities towards engineering actuality. Whereas varied collaboration fashions exist (Crew Topologies describe interplay modes, or embedded platform consultants), these assume the platform workforce both has capability to prioritize the work or that product groups ought to proceed independently.

