Posted by Paul Feng, VP of Product Administration, Google Play
At Google Play, we’re devoted to serving to individuals uncover experiences they’re going to love, whereas empowering builders such as you to convey your concepts to life and construct profitable companies.
At this 12 months’s Google I/O, we unveiled the newest methods we’re empowering your success with new instruments that present sturdy testing and actionable insights. We additionally showcased how we’re persevering with to construct a content-rich Play Retailer that fosters repeat engagement alongside new subscription capabilities that streamline checkout and cut back churn.
Try all thrilling developments from I/O that may show you how to develop what you are promoting on Google Play. Proceed studying or watch the session to dive in.
Serving to you succeed each step of the way in which
Final month, we launched our newest Play Console updates centered on enhancing high quality and efficiency. A redesigned app dashboard centered round 4 developer targets (Take a look at and launch, Monitor and enhance, Develop customers, Monetize) and new Android vitals metrics provide fast insights and actionable solutions to proactively enhance the consumer expertise.
Get extra actionable insights with new Play Console overview pages
Constructing on these updates, we have launched devoted overview pages for 2 developer targets: Take a look at and launch and Monitor and enhance. These new pages convey collectively extra objective-related metrics, related options, and a “Take motion” part with contextual, dynamic recommendation. Overview pages for Develop and Monetize will probably be coming quickly.
Halt fully-rolled out releases when wanted
Traditionally, a launch at 100% dwell meant there was no turning again, leaving customers caught with a flawed model till a brand new replace rolled out. Quickly, you’ll halt fully-live releases, by way of Play Console and the Publishing API to cease the distribution of problematic variations to new customers.
Optimize your retailer listings with higher administration instruments and metrics
We launched two instruments to boost your retailer listings. The asset library makes it straightforward to add, edit, and look at your visible belongings. Add them from Google Drive, manage with tags, and crop for repurposing. And with new open metrics, you acquire deeper insights into itemizing efficiency so you may higher perceive how they appeal to, have interaction, and re-engage customers.
Keep forward of threats with the Play Integrity API
We’re dedicated to sturdy safety and stopping abuse so you may thrive on Play’s trusted platform. The Play Integrity API repeatedly evolves to fight rising threats, with these latest enhancements:
- Stronger abuse detection for all builders that leverages the newest Android hardware-security with no developer effort required.
- Gadget safety replace checks to safeguard your app’s delicate actions like transfers or knowledge entry.
- Public beta for system recall which lets you detect if a tool is being reused for abuse or repeated actions, even after a tool reset. You’ll be able to specific curiosity on this beta.
Unlocking extra discovery and engagement to your apps and its content material
Final 12 months, we shared our imaginative and prescient for a content-rich Google Play that has already delivered robust outcomes. 12 months-over-year, Apps Dwelling has seen over a 25% improve in common month-to-month guests with apps seeing a ten% development in acquisitions and double-digit development in app spend for these monetizing on Google Play. Constructing on that imaginative and prescient, we’re introducing much more updates to raise your discovery and engagement, each on and off the shop.
For instance, curated areas, launched final 12 months, have a good time seasonal pursuits like soccer (soccer) in Brazil and cricket in India, and evergreen pursuits like comics in Japan. By including day by day content material—match highlights, promotions, and editorial articles immediately on the Apps Dwelling—these areas foster discovery and engagement. Curated areas are a success with over 920,000 extremely engaged customers in Japan returning to the comics house month-to-month. Constructing on this momentum, we’re increasing to extra places and classes this 12 months.
We’re launching new matter browse pages that characteristic well timed, related, and visually participating content material. Customers can discover them all through the Retailer, together with Apps Dwelling, retailer itemizing pages, and search. These pages debut this month within the US with Media & Leisure, showcasing over 100,000 reveals, motion pictures, and choose sports activities. Extra localized matter pages will roll out globally later this 12 months.
We’re increasing The place to Watch to extra markets, together with the UK, Korea, Indonesia, and Mexico, to assist customers discover and deep-link immediately into their subscribed apps for motion pictures and TV. Since launching within the US in November 2024, we have seen promising outcomes: Individuals who view app content material by way of The place to Watch return to Play extra steadily and improve their content material search exercise by 30%.
We’re additionally enhancing how your content material is displayed on the Play Retailer. Beginning this July, all app builders can add a hero content material carousel and a YouTube playlist carousel to their retailer listings. These codecs will assist showcase your finest content material and drive higher consumer engagement and discovery.
For apps finest skilled by way of sound, we’re launching audio samples on the Apps Dwelling. A easy faucet presents customers a quick escape into your audio content material. In early testing, audio samples made customers 3x extra more likely to set up or open an app! This characteristic is now accessible for all Well being & Wellness app builders with customers within the US, with extra classes and markets coming quickly. You’ll be able to specific your curiosity in selling audio content material.
Serving to you reap the benefits of deeper engagement on Play, on and off the Retailer
Final 12 months, we launched Interact SDK, a unified answer to ship customized content material and information customers to related in-app experiences. Integrating it unlocks surfaces like Collections, our immersive full-screen expertise bringing content material on to the consumer’s residence display screen.
We’re rolling out updates to develop your content material’s attain even additional:
- Interact SDK content material is coming to the Play Retailer this summer season, along with present areas like Collections and Leisure House on choose Android tablets.
- New content material classes are actually supported, beginning right now with Journey.
- Collections are rolling out globally to Google Play markets beginning right now, together with Brazil, India, Indonesia, Japan, and Mexico.
Combine with Interact SDK right now to reap the benefits of this new enlargement and enhance re-engagement. Strive our codelab to check the convenience of publishing content material with Interact SDK and specific curiosity within the developer preview.
Maximizing your income with subscriptions enhancements
With over a quarter-billion subscriptions, Google Play is among the world’s largest subscriptions platforms. We’re dedicated to serving to you flip engaged customers into income development by regularly enhancing our instruments to satisfy evolving buyer wants.
To streamline your buy circulation, we’re introducing multi-product checkout for subscriptions. This allows you to promote subscription add-ons alongside base subscriptions, all underneath a single, aligned cost schedule. Customers get a simplified expertise with one value and one transaction, when you acquire extra management over how subscribers improve, downgrade, or handle their add-ons.
That will help you retain extra of your subscribers, we’re now showcasing subscription advantages in additional locations throughout Play – together with the Subscriptions Middle, in reminder emails, and through buy and cancellation flows. This elevated visibility has already decreased voluntary churn by 2%. Make sure to enter your subscription advantages in Play Console so you may leverage this highly effective new functionality.
Decreasing involuntary churn is a key think about optimizing your income. When cost strategies unexpectedly decline, customers would possibly unintentionally cancel. Now, as a substitute of fast cancellation, now you can select a grace interval (as much as 30 days) or an account maintain (as much as 60 days). Builders who elevated the decline restoration interval – from 30 to 60 days – noticed a mean 10% discount in involuntary churn for renewals.
On high of this, we’re increasing our dedication to get extra patrons prepared for purchases all through their whole journey. This contains prompting customers to arrange cost strategies and verification proper at system setup. After setup, we have built-in prompts into extremely seen areas just like the Play and Google account menus. And as all the time, we’re repeatedly enabling funds in additional markets and increasing cost choices. Plus, our AI fashions now assist optimize in-app transactions by suggesting the appropriate cost methodology on the proper time, and we’re bringing patrons again with efficient cart abandonment reminders.
Develop what you are promoting on Google Play
Our newest updates reinforce our dedication to fostering a thriving Google Play ecosystem. From enhanced discovery and sturdy instruments to new monetization avenues, we’re empowering you to innovate and develop. We’re excited for the longer term we’re constructing collectively and encourage you to make use of these new capabilities to create much more impactful experiences. Thanks for being a vital a part of the Google Play group.
Discover this announcement and all Google I/O 2025 updates on io.google beginning Could 22.
