Key phrase density is the proportion of occasions a goal key phrase seems on a web page in comparison with the whole phrase depend, and whereas it mattered in early search engine optimization, it is now largely irrelevant as a rating issue.
Key phrase density grew to become in style in early search engine optimization days as a result of serps relied closely on key phrase frequency to find out relevance. Pages that repeated a key phrase a sure proportion of the time usually ranked greater.
At this time, Google and different serps use way more refined algorithms and so they don’t simply use key phrases to rank content material—the content material high quality itself issues extra.
Overusing key phrases—referred to as key phrase stuffing—may even harm rankings and consumer expertise.
Right here’s what to concentrate on as an alternative of key phrase density:
- Match search intent. Ensure that your content material covers the knowledge customers are in search of.
- Use the goal key phrase naturally. Place your goal key phrase in title, headers, and physique textual content the place they make sense, however keep away from forcing them unnaturally.
- Optimize for readability. Write content material that flows properly, engages readers, and offers worth
Semrush’s search engine optimization Writing Assistant will help you create articles which can be optimized for each serps and customers. Enroll on the platform to strive the device at this time.
