What Is Generative Engine Optimization [Tips & Workflows To Do It]

Getting cited in generative engines doesn’t observe the identical playbook as search engine optimization. In reality, some techniques that work in conventional search received’t assist your visibility in ChatGPT, Gemini, and Perplexity.

Right here’s what to keep away from:

Assuming search engine optimization rankings equal AI visibility

Rating effectively in Google doesn’t imply you’ll be featured in generative solutions. AI engines use totally different inputs and are skilled to establish patterns, not positions.

Utilizing screenshots, diagrams, or product photographs as key solutions

Visible parts not often seem in AI chat outcomes. Some platforms could decide up video, however photographs like charts and screenshots are not often referenced. If the worth you present isn’t within the textual content, it most likely received’t be seen.

Duplicating solutions throughout your web page and web site

Repeating the identical reply on a web page (physique of textual content and FAQ) or a number of pages can confuse massive language fashions. It makes it tougher for generative engines to detect relevance and intent.

Publishing excessive volumes of unedited AI content material

AI engines don’t reward amount. Unedited or templated content material is extra more likely to be ignored or flagged as low worth. Generative search depends on readability and context. In case your copy lacks each, it received’t make the minimize.

Spamming LLMs with repeated model mentions

Stuffing the identical model phrase into each content material doesn’t enhance your visibility. In reality, it may have the alternative impact. Generative engines search for pure alerts throughout credible sources. Your techniques to enhance Model Authority ought to really feel pure, not compelled.

Counting on key phrases as an alternative of authority

In case you solely concentrate on key phrases with out constructing model credibility, you received’t get a lot worth from generative search platforms. As Chima Mmeje mentioned in her spicy scorching take, you want an built-in digital technique that prioritizes model and search engine optimization, quite than silos.