In comparison with different European nations, the Netherlands has the best share of internet buyers. Within the final quarter of 2024, no less than 86.7 % of Dutch shoppers purchased one thing on-line. It signifies that a whole lot of hundreds began on-line buying final 12 months.
These knowledge come from the most recent report from Eurostat, the European Union’s statistics workplace. Earlier this 12 months, it revealed a report evaluating the share of internet buyers in Europe between 2014 and 2024. In that report, Eire had the best share (96 %). In that report, Eurostat centered solely on web customers who shopped on-line within the final 12 months.
Within the new dataset, the statistics workplace consists of ‘all people’, between 16 and 75 years outdated, within the listed nations that shopped on-line within the final quarter of 2024. Due to this distinction, the outcomes of the report at the moment are totally different as effectively.
European common of internet buyers is 60.2%
Within the final quarter of 2024, 86.7 % of Dutch shoppers shopped on-line. Eire adopted in a detailed second place, with 85.9 %. In third place is Denmark (81.8 %), adopted by Norway (80.5 %). The typical of all member states of the European Union is 60.2 %.
Italy, Romania and Bulgaria are on the backside of the checklist of member states of the European Union
Italy, Romania and Bulgaria are on the backside of the checklist by way of member states of the European Union, though the quantity of internet buyers is rising quickly in these nations. The identical is true for non-EU nations Montenegro and Albania, which had been additionally included, and the place ecommerce is even much less established.
Extra Dutch internet buyers over the age of 65
Based on Eurostat’s knowledge, the share of internet buyers within the Netherlands elevated quickly in only one 12 months. Within the final quarter of 2023, the share of internet buyers was nonetheless 84.2 %. Because of this it elevated 2.5 proportion factors (to 86.7 %). In different phrases, over 300 thousand shoppers began buying on-line in 2024.
That is principally due to the rise of aged internet buyers, as beforehand revealed figures from Statistics Netherlands confirmed. In 2023, solely 64 % of the rising group of Dutch folks between the ages of 65 and 75 purchased on-line, final 12 months that already elevated to 73 %.
