A viral social media submit is roasting Google’s AI Overviews – the corporate’s AI-generated solutions in search outcomes – accusing it of breaking the spam insurance policies Google enforces on everybody else.
The submit. It was printed by Nate Hake on X, minutes after Google’s announcement concerning the launch of the August 2025 spam replace:
“I’d prefer to report a spammer referred to as “AI Overviews”
It’s arising #1 for a ton of queries & violates all these Google insurance policies:
-No first-hand expertise
-Makes use of in depth automation
-No experience
-Primarily summarizes what others have written
Screenshots of Google’s personal tips accompanied his critique, making the punchline hit even more durable.
Why we care. Many web sites have been shedding natural search visitors because the arrival of Google’s AI Overviews final yr. We’ve additionally seen the good decoupling of search, with impressions up and clicks down. AI has been accused of contributing to the dying of the enterprise mannequin of the net, as Cloudflare put it.
Flashback. In 2014, the same viral second hit when digital marketer Dan Barker quipped that Google itself was a “scraper web site” – utilizing Google’s personal definition field as proof. That tweet, echoing frustrations amongst SEOs, racked up greater than 14,000 retweets.
- Publishers who thought Google was borrowing content material too closely from different websites to generate the direct solutions it displayed in its personal search leads to 2014 could be horrified by Google 2025. And certainly, many people have been.
The large image. Google’s AI Overviews have been beneath heavy scrutiny for accuracy, usefulness, and their influence on publishers. By highlighting Google’s personal guidelines, this viral submit crystallizes a long-running rigidity: serps taking more room on the high of outcomes whereas holding web sites to requirements they don’t meet themselves.
