Second-hand trend market Vinted sells essentially the most clothes in France by way of gross sales quantity. It outranks Amazon and native omnichannel clothes vendor Kiabi. This means that recommerce is gaining market share within the nation.
Recommerce, the net sale of second-hand items, is gaining in recognition. Final 12 months, the European recommerce market was price 94 billion euros. It’s anticipated to extend 14 % by 2027.
Offline retailers additionally included
The French Trend Institute (IFM) lately did a shopper survey and has now reported its findings. The survey included retailers that promote on-line in addition to offline. Within the first quarter of this 12 months, Vinted is the most important vendor of clothes in France by way of gross sales quantity. Ecommerce big Amazon and native vendor Kiabi ranked second and third.
Second-hand gross sales account for 10.8% of all clothes gross sales volumes
In response to the report, second-hand gross sales account for 10.9 % of all sale volumes. Its market share is even larger amongst younger shoppers (aged between 18 and 34 years), with 16.3 %.
Chinese language sellers nonetheless behind in France
Surprisingly, Chinese language ecommerce trend giants Shein and Temu ranked additional behind, in 5th and 24th place respectively. In response to the IFM, Amazon, Shein and Temu accounted for nearly a 3rd of on-line clothes gross sales within the first quarter.
On-line gross sales accounted for 29.4% of all clothes gross sales in France
Nevertheless, when evaluating it to total gross sales volumes on clothes, each on-line and offline, the trio solely has a share of seven %. On-line gross sales accounted for 29.4 % of all clothes gross sales in France.
36.4% of clothes gross sales had been throughout promotions
Plainly French shoppers primarily take into consideration worth when they’re buying clothes. The vast majority of the highest 15 manufacturers promote clothes for cut price costs. And 36.4 % of clothes gross sales had been made throughout gross sales and promotions.
That is additionally true for the recommerce market, the place costs are decrease than these of newer gadgets. In response to IMF, essentially the most bought merchandise by way of amount are t-shirts, denims, and shirts for males. They’re bought for common costs of 14, 48 and 32 euros, respectively. Girls largely purchase denims, t-shirts and attire, that are bought at common costs of 33, 14 and 38 euros.
