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Kelley Blue Guide got here out with its month-to-month US auto gross sales report this week. As a part of that, it report leaping electrical car gross sales within the nation. We’ve got to attend till subsequent week for a lot of the particulars, however KBB put out a number of key stats.
US EV gross sales had been up 20% 12 months over 12 months in July. They surpassed 130,000 gross sales, making it the second-highest EV gross sales month in historical past in the US, and the very best mid-year gross sales month ever.
The excessive gross sales aren’t an enormous shock. For one, EV gross sales have been rising fairly persistently for years. Moreover, they’re in all probability being supercharged in the mean time as a result of coming coverage modifications. The US EV tax credit score goes to finish on October 1, so there ought to be a rush of EV consumers by way of September, and plainly rush already began in July.
Thirdly, EV costs dropped significantly in July. “EV incentives soared in July, as automakers and sellers labored to maneuver stock previous to the decline in authorities assist. The common incentive bundle for an EV in July was 17.5% of ATP, a document within the trendy period of EV gross sales and better 12 months over 12 months by greater than 40%.” Wow. That can assist transfer steel and plastic. It’s not clear how a lot of that was Tesla (which accounts for about 50% of the US EV market) reducing costs versus different auto sellers reducing costs. Truly, it’s not clear if KBB finds a method to work Tesla reductions into this evaluation in any respect. Although, one can see that Tesla’s common transaction worth (ATP) was down by greater than $5,000 in July 2025 versus July 2024.
Right here’s a closing assertion from a KBB rep on July’s EV bounce: “The urgency created by the administration’s choice to sundown government-backed, IRA-era EV incentives was anticipated to create severe demand for EVs within the brief time period. If final month is any measure: Mission Completed. July gross sales had been close to an all-time month-to-month document. At this tempo, Q3 would be the greatest ever after which some, as consumers bounce in earlier than the large incentives dry up,” Stephanie Valdez Streaty, Senior Analyst at Cox Automotive, stated. Certainly.
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