In an brisk dialogue with Yatish Mohan, Managing Director, India at Rohde & Schwarz (R&S), a imaginative and prescient stood out: fusing modern world expertise with India’s strategic priorities in localisation, innovation, and infrastructure improvement. With India dashing up its digitalisation and safety upgrades, R&S is positioning itself on the heart — not solely as a provider, however as a long-term ecosystem ally.
Localisation & Compliance: A Non-Negotiable Precedence
India’s coverage local weather is altering quick, and R&S is completely in sync with it. With a compulsory 20% native content material norm for each authorities tender, together with by GeM and direct procurement channels, the corporate has designed its operational and provide chain fashions accordingly.
Their SKD (Semi-Knocked Down) meeting mannequin, the place RF modules and mechanical elements are imported from Germany for last meeting in India, maintains excessive requirements whereas making certain compliance. Though the PLI scheme continues to be relevant, it’s not but a core thrust, with R&S persevering with to ramp up its volumes in India.
Critically, native worth addition goes past bodily components. R&S ensures that software program improvement, integration, and IT infrastructure—from servers to PCs and switches—are domestically sourced and put in. In defence and aerospace, the place the extent of scrutiny is even higher, the capability to show indigenous elements and applied sciences is important to tender wins.
Scaling Operational Capabilities in India
R&S already has a powerful presence in India, overlaying gross sales, calibration, upkeep, R&D, IT assist, and partial SKD manufacturing. Now, the emphasis is on scaling these capabilities—particularly gross sales, service, and utility engineering—to deal with the burgeoning demand throughout industries.
Mr Mohan underscored the importance of growing native expertise, technical and business. With its enlargement, R&S can be investing in intensive coaching schemes for its clients and workers to construct additional product insights and enhance long-term outcomes.
Aviation Safety & Industrial Growth: Market Tectonics Are Shifting
India is changing into a hub for cutting-edge safety expertise, notably in aviation safety. R&S’s whole-body scanners have already handed profitable pilots in Bangalore, Delhi, Hyderabad, Goa, and Cochin, and curiosity is choosing up throughout embassies, parliaments, malls, and high-security auditoriums.
With airport visitors exploding and infrastructure rising quick beneath India’s civil aviation drive, the chance is apparent: high-throughput, high-accuracy safety screening isn’t a luxurious — it’s a necessity.
Within the industrial house, main producers of perfumes, jewelry, and treasured metals are turning to expertise to mitigate inner theft in addition to present higher facility safety. Once more, right here, Mohan observes a willingness to spend cash on high-quality, examined applied sciences.
Product Technique: Deep RF Experience, Lengthy-Time period Imaginative and prescient
R&S’s worldwide management lies in its core competence in RF and wi-fi Take a look at instrument product ranges lengthen as excessive as 170 GHz, as much as 330 GHz with frequency extension. The corporate is perennially among the many high T&M producers worldwide in numerous product segments, from basic objective oscilloscopes or sign mills and analyzers for functions in a number of industries all the way down to the extra specialised segments like EMC take a look at gear.
R&S considers itself a expertise companion for your complete wi-fi communications ecosystem. Along with chipset suppliers, system and infrastructure OEMs, take a look at homes and community operators, the corporate has enabled connectivity for generations as much as 5G and can proceed to take action with 6G and past. Options already tackle NTN and the brand new FR3 frequency vary, a candidate for 6G, in addition to applied sciences like Reconfigurable Clever Surfaces (RIS) and Built-in Sensing and Communications (ISAC), enabling the subsequent era of wi-fi communication.
Past wi-fi, R&S provides take a look at options that cowl every kind of functions in electronics testing, ensuring digital designs, energy electronics, high-speed digital interfaces, RF and microwave elements or medical units meet the best high quality requirements.
The options additionally tackle all developments within the automotive business, like connectivity and infotainment programs, automotive radar or in-vehicle networks. And the aerospace and protection sectors depend on R&S take a look at devices. There are additionally robust relations inside the world analysis and schooling group.
Privately owned and proudly unbiased, R&S has the posh of long-term pondering. As Mohan places it, “We put money into applied sciences that will not be worthwhile at the moment, however are very important for the long run.”
Constructing Ecosystem Belief: Past Gross sales
R&S’s engagement technique is splendidly non-transactional. Their Know-how Symposiums will not be gross sales pitches — they’re boards for deep expertise sharing, establishing belief all through the ecosystem with individuals comparable to CDOT, Qualcomm, Samsung, and high tutorial establishments.
Underneath this mannequin, promoting is a spin-off of trustworthy cooperation and studying, not aggressive prospecting. There may be additionally a change in mindset wanted in India, Mohan says — particularly when launching non-conventional functions of cutting-edge expertise, like full-body scanners in civilian or business environments.
Rohde & Schwarz isn’t merely sending gear to India — it’s inserting itself into India’s expertise and safety ecosystem. By way of refined localisation coverage, an audacious expertise programme, and an evident product and market technique, the agency stands able to contribute to shaping the high-tech future of India.
As Mohan concludes, “India is not only a marketplace for us — it’s a strategic hub. We’re constructing for the long run.”
