HomeSEOTikTok’s U.S. future rests on Trump–Xi assembly this week

TikTok’s U.S. future rests on Trump–Xi assembly this week


Treasury Secretary Scott Bessent mentioned Monday that Washington and Beijing have reached a “framework” settlement over TikTok’s future, doubtlessly clearing the way in which for U.S.-controlled possession of the app.

  • “It’s between two personal events, however the industrial phrases have been agreed upon,” Bessent mentioned throughout U.S.-China commerce talks in Madrid.
  • Presidents Donald Trump and Xi Jinping are anticipated to fulfill this Friday to debate the phrases.
  • TikTok’s mum or dad, ByteDance, faces a Sept. 17 deadline to divest or threat a U.S. shutdown.

Why we care. The deal could put an finish to a significant U.S.-China tech standoff, as Trump repeated warned TikTok can’t keep within the U.S. with out American possession.

The small print. Trump mentioned in a Fact Social put up {that a} deal was reached involving an organization “younger folks in our Nation very a lot needed to avoid wasting.”

Screenshot 2025 09 15 At 15.59.09 1
  • U.S. Commerce Rep. Jamieson Greer recommended the deadline could possibly be prolonged briefly to finalize signatures, however harassed no rolling extensions.
  • The framework comes after months of govt order extensions delaying a shutdown.

Between the traces. Congress final 12 months barred Apple and Google from distributing TikTok in U.S. app shops, labeling it a “overseas adversary-controlled utility.”

  • A number of potential U.S. patrons have surfaced, together with Oracle’s Larry Ellison, Tesla’s Elon Musk, AI startup Perplexity, and Frank McCourt’s Challenge Liberty.

What’s subsequent. Trump and Xi’s assembly will decide whether or not the framework turns into a binding deal, averting TikTok’s compelled exit from the U.S. market.

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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra. In 2008, Anu’s profession began with delivering digital advertising and marketing campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by inspiring management each on company, consumer and advertising and marketing tech facet. Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside and host of weekly podcast PPC Reside The Podcast.
She can be a world speaker with a number of the phases she has offered on being SMX (US, UK, Munich, Berlin), Associates of Search (Amsterdam, NL), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna, IT) and extra.

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