Asian corporations promoting on TikTok Store in Europe can now outsource their logistics to the platform. Fulfilled by TikTok might be out there to them by means of warehouse places in Germany, France, Italy, and Spain. Along with being a gross sales platform, TikTok is more and more positioning itself as a logistics service supplier.
TikTok Store is the fastest-growing ecommerce platform on this planet this yr. It can surpass not solely Shein and Temu, ECDB expects, but additionally different worldwide gamers equivalent to AliExpress and eBay in world GMV.
After a considerably hesitant begin in the UK, TikTok Store is now making robust strikes in Europe. Following launches in Spain and Eire on the finish of 2024 and in Germany, France, and Italy final yr – the place vendor charges have been raised – new nations are anticipated to observe this yr, with Poland, the Netherlands, Belgium, and Sweden continuously talked about.
Fulfilled by TikTok in Europe
With Fulfilled by TikTok (FBT), European sellers can depart storage and order success to the platform. Following the United Kingdom, TikTok expanded its success companies in Germany in collaboration with Fiege and launched them in additional nations on the continent. TikTok proprietor ByteDance is now making the logistics community out there to sellers in Asia. Retailers ship inventory to TikTok Store’s native European warehouses, after which the platform takes over warehousing, supply, and returns.
TikTok matches Asian retailers with native influencers
“Seize new progress alternatives in cross-border ecommerce in Europe in 2026”, TikTok writes concerning the new service, which matches past logistics: it additionally matches Asian retailers with European creators and businesses, permitting sellers to ship samples from native stock to influencers. On this method, TikTok combines market logistics with creator-driven advertising and distinguishes itself from different main platforms in Europe.
Vendor Delivery discontinued within the US
In the US, TikTok has introduced it can limit sellers’ logistics freedom. That is evident from an electronic mail sellers acquired this week that was reposted on Reddit: “Vendor Delivery might be discontinued. This coverage has additionally been carried out for cross-border sellers”, the message states.
TikTok Store tightens guidelines on dropshipping
Sellers from the US might be required to make use of TikTok Store Logistics Companies. Along with Fulfilled by TikTok, this contains Upgraded TikTok Delivery and Collections by TikTok. Retailers can nonetheless ship from their very own warehouse in the event that they use TikTok’s centrally managed delivery resolution with logistics companions or have their parcels collected for additional dealing with.
With this transfer, TikTok is tightening management and successfully curbing dropshipping. Whether or not this measure can even be launched in Europe is unknown, however it’s actually conceivable.
