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The right way to Elevate Your Content material With Buyer Suggestions Loops — Whiteboard Friday



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Hey, Moz followers. Welcome again to a different version of Whiteboard Friday. My identify is Meghan, and I am on the Studying crew right here at Moz. Right this moment, I’ll discuss to you about harnessing the facility of suggestions in relation to content material iteration.

So one of many initiatives that I contribute to in my place right here is caring for our buyer assist middle, which we name the Assist Hub. If you happen to’re not conversant in the Assist Hub, that is the place we home all of our how-to guides, ideas and tips, workflows, and troubleshooting guides for the Moz instruments. I do encourage you to test it out in case you have a while later or in case you have questions concerning the instruments.

A key a part of sustaining the Assist Hub contains gathering, monitoring, and implementing buyer suggestions, and it is a essential part for us. Why is that? Effectively, as a result of we wish to make certain that we’re offering high quality, useful content material to our clients. As well as, this course of permits our clients to seek out solutions to their questions rapidly and simply at any time. It does take among the carry off our Assist crew as nicely by decreasing the variety of tickets that they obtain asking these very questions. So I’ll go forward and take you thru the method that we use to implement buyer suggestions, in hopes which you can take it and apply it to your personal content material creation and upkeep methods.

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