Since Google started rolling out AI Overviews in Google Search, publishers, web site homeowners, SEOs, and many others have been posting screenshots of their Google Search Console efficiency reviews that present how clicks from Google begin to drop, the place impressions keep the identical or go increased.
I imply, all third-party research principally present click-through charges have considerably dropped with the discharge of AI Overviews in Google Search. Google has not outright denied it, they simply throw PR spin at it saying there are extra numerous hyperlinks that result in higher site visitors.
Larry Engel shared an instance on LinkedIn of a efficiency report chart in Google Search Console displaying simply that. That chart obtained shared extra broadly and Darwin on X posted that is named “The Nice Decoupling.” What an excellent identify for this.
The place clicks and impressions was once considerably in line, now you get tons of impressions however nobody is clicking anymore.
Right here is the chart however I’m certain you have seen numerous screenshots identical to this:
The Nice Decoupling
— D@RWIN (@DarwinSantosNYC) Might 31, 2025
Sankarnarayan R posted the same chart, I imply, I can share so many examples of this:
That is simply unhappy to see, however sadly, that is the long run.
I’m presently offline for the Shavout vacation, this put up was pre-written and scheduled to be posted as we speak.
