The corporate formally confirmed that the brand new TV expertise is on its means and Apple TV customers would be the first to get it. Beginning within the coming weeks, members worldwide will get to check out the up to date TV homepage, which packs a number of thrilling modifications.
The brand new Netflix TV expertise remains to be the one and love — simply higher.
– Eunice Kim, Chief Product Officer at Netflix, Might 2025
That is greater than only a beauty replace. Netflix is revamping how content material is introduced to assist customers discover their subsequent binge-worthy watch sooner and with fewer clicks. For starters, the brand new format places key information entrance and heart – issues like “#1 in TV Reveals” or “Emmy Award Winner” will now be extra seen that can assist you resolve what to observe with out digging by menus.The Search and My Record shortcuts are now not buried on the facet. Netflix is shifting them to the highest of the display screen so you will get to them with out the trouble. Additionally, anticipate real-time suggestions that adapt to your present temper and preferences – not simply what you watched final week.Total, the homepage now has a extra fashionable, polished really feel, with a cleaner format.
Video credit score – Netflix
Really, the cell app can also be getting a revamp, simply not immediately. Netflix is testing a brand new search expertise powered by generative AI, beginning with iOS. It’s a small opt-in beta for now and it lets customers search with informal phrases like “I need one thing humorous and upbeat.”
AI will quickly enable you to discover what to observe. | Picture credit score – Netflix
I’m curious how it will play out as a result of, truthfully, I’ve at all times loved the old-school means of stumbling upon a gem whereas searching. There’s something satisfying concerning the sudden discovery and I’m unsure AI will seize that very same allure. However we are going to see.
Brief clips from exhibits are coming quickly, too. | Picture credit score – Netflix
And there’s one other check rolling out quickly: a TikTok-style vertical feed stuffed with brief clips from exhibits and films. It is possible for you to to scroll, faucet to observe immediately, save to My Record or share with pals. It’s all about making discovery really feel fast and easy.
