Pitching these retailers means your model will get in entrance of readers, circulates on social media, ranks in search, and now resurfaces in AI.
Under are the highest 50 most-cited writer and editorial websites in ChatGPT that settle for PR pitches.
If ChatGPT is usually citing a website, it’s a sign that the content material is trusted, authoritative, and prone to preserve surfacing in future responses.
Reaching a writer’s human readership is already vastly precious, however now that very same media protection can increase your odds of showing in AI solutions at scale.
Area | Complete Responses | Mother or father Firm | |
---|---|---|---|
1 | www.forbes.com | 52,764 | Built-in Whale Media Investments |
2 | www.businessinsider.com | 41,387 | Axel Springer SE |
3 | www.thespruce.com | 39,545 | Individuals Inc |
4 | nypost.com | 32,152 | Information Corp |
5 | www.bhg.com | 31,392 | Individuals Inc |
6 | www.wired.com | 31,252 | Condé Nast |
7 | individuals.com | 31,190 | Individuals Inc |
8 | www.techradar.com | 30,975 | Future plc |
9 | www.tomsguide.com | 29,349 | Future plc |
10 | www.realsimple.com | 28,235 | Individuals Inc |
11 | www.verywellhealth.com | 27,396 | Individuals Inc |
12 | www.thesun.co.uk | 26,232 | Information Corp |
13 | www.southernliving.com | 25,603 | Individuals Inc |
14 | www.healthline.com | 25,080 | Purple Ventures |
15 | www.theguardian.com | 23,625 | Guardian Media Group |
16 | www.vogue.com | 22,871 | Condé Nast |
17 | www.prnewswire.com | 22,097 | Cision Ltd. |
18 | www.motortrend.com | 20,795 | Hearst Communications |
19 | www.foodandwine.com | 20,752 | Individuals Inc. |
20 | www.the-sun.com | 20,094 | Information Corp |
21 | www.caranddriver.com | 19,809 | Hearst Communications |
22 | time.com | 19,619 | Time USA, LLC |
23 | www.gq.com | 19,582 | Condé Nast |
24 | www.byrdie.com | 19,336 | Individuals Inc |
25 | www.glamour.com | 18,847 | Condé Nast |
26 | www.instyle.com | 18,604 | Individuals Inc |
27 | apnews.com | 18,454 | Related Press |
28 | www.theverge.com | 18,382 | Vox Media |
29 | www.allrecipes.com | 18,230 | Individuals Inc |
30 | www.attract.com | 16,852 | Condé Nast |
31 | www.webmd.com | 16,557 | Web Manufacturers |
32 | www.self.com | 15,681 | Individuals Inc |
33 | www.architecturaldigest.com | 15,251 | Condé Nast |
34 | www.whowhatwear.com | 15,168 | Future plc |
35 | www.lifewire.com | 14,526 | Individuals Inc |
36 | www.bobvila.com | 14,246 | Recurrent Ventures |
37 | www.well being.com | 14,228 | Individuals Inc |
38 | www.washingtonpost.com | 13,714 | Nash Holdings LLC |
39 | www.eatingwell.com | 13,665 | Individuals Inc |
40 | www.goodhousekeeping.com | 13,596 | Hearst Communications |
41 | www.thetimes.co.uk | 13,425 | Information Corp |
42 | timesofindia.indiatimes.com | 13,302 | The Instances Group |
43 | www.homesandgardens.com | 13,133 | Future plc |
44 | www.cnbc.com | 12,822 | Comcast |
45 | www.bankrate.com | 12,705 | Purple Ventures |
46 | automobiles.usnews.com | 12,290 | U.S. Information & World Report |
47 | www.thespruceeats.com | 11,876 | Individuals Inc |
48 | www.slashgear.com | 11,832 | Static Media |
49 | www.tastingtable.com | 11,832 | Static Media |
50 | www.mother and father.com | 10,141 | Individuals Inc |
Once we appeared on the mum or dad firms behind these publishers, one identify stored arising: Individuals Inc.
In all, 16 of the highest 50 most AI-cited, pitchable publications got here from Individuals Inc—together with The Spruce, In Model, and Well being.com.
Condé Nast publications additionally confirmed up a number of occasions (e.g. Wired, Vogue, GQ).
Right here’s what this knowledge means for anybody seeking to flip ChatGPT citations into PR alternatives:
- AI comes with huge PR Potential: Out of the high 100 most cited domains in ChatGPT, 54% are open to receiving pitches. There’s appreciable alternative to work your model into AI solutions by pitching for mentions on these websites. In accordance with our personal analysis, model mentions correlate strongly with AI visibility.
- Prioritize high-visibility retailers. Forbes, Enterprise Insider, and The Spruce persistently rank among the many most-cited domains in ChatGPT responses, making them prime targets for PR pitching in case your aim is to be talked about in AI solutions.
- Don’t overlook vertical specialists. Vertical-specific websites like Automobile and Driver and Architectural Digest additionally seem ceaselessly, exhibiting that industry-focused publications can nonetheless ship sturdy AI visibility.
- Benefit from all PR channels. A handful of domains on this record don’t explicitly settle for PR pitches, however they’re nonetheless price mentioning as a result of they supply PR visibility in different methods—for instance, PR Newswire syndicates press releases, whereas WebMD pays choose medical professionals to contribute content material that will reference their model.
- Take a look at mum or dad firm clusters. Because the pie chart reveals, a big share of PR alternatives come from only a few mum or dad firms like Individuals Inc. and Condé Nast. Concentrating on these teams could multiply your probabilities of PR and AI visibility, since family-owned publishers are identified to syndicate content material throughout their titles.
I exported and scoured by way of the highest 1000 domains cited in ChatGPT conversations, utilizing Ahrefs Model Radar.
To grasp whether or not the location was open to receiving pitches, I did certainly one of two issues:
1. Carried out an “in accordance with” website search in Google
I carried out a Google website seek for the phrases “In accordance with” to get an concept of whether or not a writer had accepted pitches from manufacturers within the previous.
Clearly not each occasion of the phrase “In accordance with” provides method to a PR point out.
However, typically talking, if a writer does reference an exterior supply, this can be a good catch-all time period to identify these mentions.
I solely included situations the place manufacturers had been talked about. If the publication cited universities or analysis our bodies–not manufacturers–I left them out.
2. Checked for proof on the writer’s website
If issues had been nonetheless a bit unclear, I appeared for affirmation of pitch acceptance on the location’s media, editorial, and phone pages.
Whereas it’s good to focus on media retailers that dominate in quotation quantity, what issues much more is getting protection on trusted domains which are related to your viewers and your area of interest.
AI methods prioritize contextually related info, so being featured on an industry-appropriate website can carry extra weight than showing in a high-volume however much less related publication.
Listed here are two methods you will discover PR alternatives which are each extremely seen and extremely related.
1. Discover publishers citing your rivals
Discover the publications that routinely point out your rivals however not you.
Simply head to Ahrefs Model Radar, navigate to the “Cited domains” report, then configure filters to seek out AI queries and responses that comprise your competitor, however don’t comprise your model.
In return, you’ll get an inventory of domains/publishers accountable for your competitor’s branded AI mentions.
On this instance, I’ve centered on Asana and Clickup.
Asana is cited 33.8K occasions throughout all AI surfaces…
Whereas Clickup is cited 14.8K occasions…
If Clickup is aiming for extra AI visibility (as a result of, who isn’t?) they could wish to pitch main publications like Tech Radar, Forbes, The Guardian, Lifewire, and Wired…
Collectively, these publications generate 800+ AI mentions for Asana.
Monitoring who promotes your rivals—and the way that reveals up in AI—is a good way to seek out new pitching leads.
2. Discover publishers cited in topically-relevant AI responses
Ahrefs Model Radar now reveals you the overarching subjects you’re seen for in AI…
You could find PR alternatives from the publishers cited alongside these goal subjects.
For instance, listed below are all the main press websites being referenced in ChatGPT alongside the subject of AI…
If you wish to tie your model to the subject of AI, Tech Radar is the go-to writer to pitch.
Wrapping up
The shift from hyperlink constructing to AI visibility modifications how and the place you pitch.
Having an inventory of the most-cited ChatGPT publishers is a robust start line, however the actual alternative is within the overlap: retailers which are seen and related to your area of interest.
In the event you pitch the place your subjects and rivals already get protection, you’ll give your self the perfect shot at showing in AI outcomes.