Chinese language retailer Temu has shifted technique within the face of U.S. tariffs.
By govt order, President Donald Trump has ended the so-called de minimis rule, which allowed items price $800 or much less to enter the nation with out tariffs. He’s additionally rising tariffs on Chinese language items by greater than 100%, forcing each Chinese language firms like Shein and American giants like Amazon to modify plans and hike costs.
CNBC reviews that Temu was affected as effectively, with U.S. customers seeing “import fees” between 130% and 150% added to their payments. Now, nonetheless, the corporate is not delivery items immediately from China to america. As an alternative, it solely shows listings for merchandise accessible in U.S. warehouses, whereas items shipped from China are listed as out of inventory.
“Temu has been actively recruiting U.S. sellers to affix the platform,” a Temu spokesperson stated. “The transfer is designed to assist native retailers attain extra clients and develop their companies.”