In a brief time period, Temu has turn out to be a dominant participant in world ecommerce. Practically 1 / 4 of customers (24 p.c) made their most up-to-date cross-border buy on the Chinese language platform. This places Temu on par with Amazon.
That is proven by the Cross-Border E-Commerce Shopper Survey 2025 performed by the Worldwide Put up Company (IPC). The report is predicated on information from 30,970 consumers in 37 completely different nations, together with many European nations, in addition to Australia, Canada, China, Mexico, New Zealand, South Korea, and america.
Temu, the worldwide platform of China-based PDD Holdings, launched in america in September 2022. Within the spring of 2023, Temu opened a headquarters in Dublin and rolled out its platform in European nations. It additionally turned accessible in dozens of different nations worldwide.
Temu’s explosive progress
Of the respondents within the IPC research — for which fieldwork was performed in September 2025 — 24 p.c made their most up-to-date cross-border on-line buy at Temu. By comparability, in 2022 this share was simply 1 p.c, and a 12 months earlier the platform didn’t even exist.
Temu’s share grew from 1% to 24% in three years
Amazon additionally recorded a share of 24 p.c within the worldwide survey. From this attitude, Amazon and Temu collectively account for practically half of all cross-border gross sales. By the way, the order shares say nothing about spending ranges on the platforms; it may be assumed that common order values on Temu are considerably decrease than on Amazon.
Shein secure, AliExpress declines
Shein’s share, the quantity three in cross-border transactions, remained secure final 12 months at 9 p.c. AliExpress declined from 9 to eight p.c. eBay accounts for five p.c, whereas Zalando is the primary European participant with a share of three p.c.
Nonetheless, Temu’s progress in Europe has now slowed. Within the first half of final 12 months, the variety of customers elevated by ‘solely’ 12.5 p.c to 115.7 million. The platform hopes to turn out to be quicker and extra engaging by delivery merchandise primarily from native warehouses sooner or later, additionally partnering with European sellers.
China’s dominance
The IPC report additionally consists of nation rankings exhibiting the highest three locations for cross-border purchases. China ranks first in 26 of the 30 European nations. Shoppers in Luxembourg and Austria store on-line extra usually in Germany than in China, whereas in Eire and Iceland they most often store throughout the border in the UK.
