Chinese language on-line market Temu is gaining floor in France. For the primary time, it has entered the highest 15 of the largest trend sellers within the nation, when it comes to unit quantity. It’s simply behind Zara. Vinted continues to be in first place.
These information come from a brand new shopper barometer from the French Vogue Institute (IFM) for the primary half of 2025. Within the first quarter of this yr, Vinted ranked in first place. On the time, Amazon ranked second and Kiabi got here in third place. Now, these two have switched locations.
From 24th place to fifteenth
Temu is displaying a robust progress. Within the first quarter of the yr, {the marketplace} nonetheless ranked 24th in France. Now, it ranks 15th. It stays to be seen how the platform will rank by the tip of the yr.
Collectively, Amazon, Shein and Temu account for 23% of on-line trend purchases
In accordance IFM, collectively Amazon, Shein and Temu now account for 23 p.c of on-line trend purchases by worth in France. That is equal to 7 p.c of all attire consumption within the nation.
Recommerce accounts for nearly 12%
The report additionally reveals that recommerce, the web sale of second-hand items is rising in reputation. It accounted for 11.8 p.c of the French trend market within the second quarter of this yr. On this first quarter, the share was nonetheless 10.9 p.c.
Customers aged 18-34 years outdated spent 17.5% of their trend spending on second-hand items
Recommerce gross sales are particularly accelerated amongst shoppers aged between 18 and 34. They spent 17.5 p.c of their trend spending on second-hand clothes. That is 5.8 factors larger than the typical of the entire French inhabitants. In distinction, customers aged of 55 years outdated and older solely spent 3.7 p.c of their trend spending on second-hand items.
‘Market is reworking’
In response to IFM, the French trend market goes by means of a structural transformation. On the one hand, the web gross sales of second-hand trend is rising. Alternatively, sharp-priced quick trend sellers are rising quickly. The French authorities is presently engaged on an anti-fast trend regulation. This might have an affect on the methods platforms like Temu and Shein proceed creating in France.
