Final 12 months, Amazon earned 23.6 % extra from adverts in Germany, whereas the corporate’s whole income within the nation grew by ‘solely’ 8.7 %. Amazon continues to capitalize on its attain, outpacing its rivals.
In 2024, Amazon generated a report 3.62 billion euros in promoting income in Germany, in accordance with the annual figures of Amazon On-line Germany GmbH. The earlier 12 months, income amounted to 2.93 billion euros.
Retail media as a progress engine
The 23.6 % progress follows a 12 months (2023) wherein promoting income grew by 20 %. This highlights the significance of retail media as a key progress driver for the corporate. For comparability, Amazon’s promoting income in Germany isn’t far behind the entire income of the web division retailer Otto (4.4 billion euros final 12 months), Historically, that is the principle competitor within the German ecommerce market.
Amazon’s advert income approaches Otto’s whole income
Amazon now derives over 9 % of its income in Germany from promoting. The corporate is taken into account a pioneer in relation to promoting advert house on its market. Worldwide, Amazon generated 56.2 billion {dollars} in promoting income final 12 months, together with income from Prime Video Adverts, for instance. The one corporations forward of Amazon within the digital promoting market are Alphabet and Meta, the father or mother corporations of Google and Fb.
Amazon in Germany
Amazon is the clear market chief in ecommerce in Germany. Final 12 months, its whole income within the nation amounted to 39.6 billion euros, a progress of 8.7 %. This implies the American big grew sooner than the general market. Nevertheless, Amazon, like in lots of different international locations, faces quickly rising rivals from China, comparable to Temu and Shein. To counter this, Amazon launched the low-budget procuring vacation spot Amazon Haul in Germany final week, following its introduction in the US and the UK.
