HomeeCommerceStarbucks Goes 'All In' on Protein Chilly Foam, Lattes

Starbucks Goes ‘All In’ on Protein Chilly Foam, Lattes


Starbucks revealed its protein lineup on Tuesday, and the corporate goes “all in,” in line with a press launch.

Starbucks coffeehouses within the U.S. and Canada will supply a Protein Chilly Foam topper alongside a brand new line of Protein Lattes beginning September 29. The lattes are made with protein-boosted milk.

Associated: Starbucks Is Betting on Protein Chilly Foam and a ‘Sugar Discount’ to Flip Round Lagging Gross sales. Here is a Have a look at the Sweeping Modifications.

“As we proceed to get again to Starbucks, we’re targeted on modernizing our menu with progressive, related, and hype-worthy merchandise that may resonate with our prospects,” mentioned Tressie Leiberman, Starbucks’ international chief model officer, within the launch. “Our new protein drinks faucet into the rising client demand for protein in an progressive, premium, and scrumptious approach that solely Starbucks can ship.”

Starbucks says its Protein Chilly Foam has been utilized in one out of each seven drinks because the firm started testing the froth in July. The corporate additionally says the demand is there — 70% of Individuals surveyed mentioned they have been fascinated with consuming extra protein, in line with the 2025 IFIC Meals & Well being Survey.

Starbucks

The brand new drinks are customizable with sugar-free and unsweetened choices.

Associated: Starbucks Simply Skilled a ‘File-Breaking Gross sales Week’ Due to One Line of Merchandise

What Is Starbucks Protein Chilly Foam?

In accordance with Starbucks, the froth is a “creamy, frothy topping that provides texture and taste to any chilly espresso, tea, or Refreshers, making a scrumptious, layered drink” and provides 19 to 26 grams of protein per Grande beverage.

It additionally is available in varied flavors (banana, vanilla, sugar-free vanilla, chocolate, matcha, salted caramel, brown sugar, and plain), and seasonal flavors, together with pumpkin and pecan.

The brand new lattes, in the meantime, supply much more protein: 27 to 36 grams value. Reasonably than the froth topper, these drinks are crafted with the newly launched protein-rich milk.

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