Spotify is increasing entry to its advert stock via new partnerships with Amazon DSP and Yahoo DSP, marking a significant step in broadening manufacturers’ programmatic shopping for choices.
The massive image. Amazon DSP customers can now purchase Spotify’s advert stock throughout 9 markets: the U.S., U.Ok., Germany, France, Italy, Spain, Brazil, Canada, and Mexico. Additionally:
- Yahoo DSP consumers achieve direct entry to Spotify Advert Change, the platform’s programmatic market.
- In Europe, Spotify is teaming with ID5 to spice up addressability for programmatic campaigns.
- Spotify additionally previewed:
- A brand new Cut up Testing device for artistic experiments.
- A partnership with Well to broaden stock entry.
- Plans to open Spotify Advert Change to Megaphone podcast publishers in 2026.
Why we care. The offers give advertisers extra flexibility and scale to faucet into Spotify’s large audio and video stock, whereas pairing it with Amazon’s first-party alerts and Yahoo’s programmatic instruments.
What they’re saying. “By combining Amazon’s numerous audiences and first-party alerts with Spotify’s high-quality content material and engaged fan base, we’re creating new and significant methods for advertisers to amplify their omnichannel methods,” mentioned Meredith Goldman, director of Amazon DSP.
Between the strains. For advertisers, this implies simpler shopping for, sharper concentrating on, and broader attain throughout streaming audio. For Spotify, it’s one other step in turning its engaged listener base right into a extra highly effective advert monetization engine.
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