In the case of bulletins, Apple takes a feast-or-famine strategy. More often than not the corporate guards its product roadmap secrets and techniques jealously, however when occasion time arrives it jumps on stage and fire-hoses data into journalists’ faces. Till this month.
Based on a brand new report, nonetheless, Apple was not wholly forthcoming at WWDC 2025. Within the newest version of his Energy On publication, Bloomberg reporter Mark Gurman says he is aware of of a minimum of two vital iOS options that would and ordinarily would have been talked about on 9 June however which have been stored secret, and hints that there might have been significantly extra.
Each unannounced options have been leaked by pundits, together with Gurman, forward of the occasion. The primary was real-time AirPods translation, a rumor that triggered big curiosity when the story broke in March. Apple basically introduced this function at WWDC25, however just for the iPhone (throughout a number of apps) and the Apple Watch (in Messages). The second, Gurman experiences, ia “the flexibility to sync your wi-fi community login data at a lodge or health club throughout units,” a extra technical however equally helpful functionality.
It’s odd that neither of those would make the lower for the keynote presentation when a number of extra minor updates have been mentioned (and plenty of minutes have been put aside for a comedian tune about app critiques). However Gurman says a acutely aware determination was made at a managerial degree to keep away from dialogue of any options which may not be prepared for launch both.
“The corporate didn’t need to threat repeating WWDC 2024,” he explains, “the place it introduced a number of options–together with some tentpole expertise–that have been finally delayed by months or have but to reach.” This primarily refers to context-sensitive Siri, which appeared in iPhone 16 commercials however nonetheless hasn’t launched—and doesn’t appear prone to seem till after the launch of the iPhone 17.
On condition that this was a blanket coverage, it appears unlikely that solely these two options have been overlooked because of this. Who is aware of what else is hidden within the early iOS 26 betas, or will likely be added later within the testing course of or in a 26.1 or 26.2 replace? It makes a change for Apple to be so coy a couple of software program replace that it’s already introduced, however might make for an fascinating cycle of surprises and sudden discoveries.