Similarweb launched a report exhibits that for the reason that launch of Google AI Overviews in Could 2024, zero-click search (as coined by Rand Fishkin) grew 13 proportion factors, from 56% to 69% in Could 2025 – only a yr later.
TechCrunch coated this and shared this chart from the report that exhibits the decline in clicks:
Zero-click share will increase considerably whereas natural visitors to information websites drops considerably for the reason that rollout of AI Overviews. Natural visitors has additionally declined, dropping from over 2.3 billion visits at its peak in mid-2024 to now beneath 1.7 billion.
In the meantime, Google executives maintain throwing out that the net is flourishing and questions all these research on clicks. However even in their very own Google Search Console experiences, we’re being proven the nice decoupling of impressions to clicks. But, Google will not break down these impressions/clicks from net versus AI Overviews and AI Mode.
Listed here are some extra charts Similarweb dropped:
Referrals from ChatGPT to information publishers elevated by 25x year-over-year.
Publishers like Reuters, NY Put up, and Enterprise Insider have emerged as main beneficiaries.
Nevertheless, retailers similar to CNN, are absent from the referral rankings, whereas others, just like the New York Occasions,… pic.twitter.com/LkdLlFh8df
— Similarweb (@Similarweb) July 2, 2025
I ought to be aware that for information queries, AI Overviews do not present up as usually – not less than generally. So there may be that.
The information about information publishers is attention-grabbing since AIOs do not actually set off for information queries. However for different content material on information writer websites, I get the AIO influence. However once more, do some searches for newsy subjects. You may see High Tales and no AIOs. See screenshot beneath. No less than… https://t.co/bP01nuNK5B pic.twitter.com/BUxVcFJ0H0
— Glenn Gabe (@glenngabe) July 3, 2025
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