Final yr, 54 % of latest on-line shops within the Netherlands had been created with Shopify. In France, that share got here to 49 % and in Spain, it was 41 %. On the identical time, the share of Prestashop amongst new shops has dropped in these nations.
These knowledge come from analysis by ShopRank, an ecommerce intelligence platform which tracks greater than 15 million shops throughout 400 platforms. For this report, the corporate analyzed 324,000 new European on-line shops.
Most new on-line shops on Shopify
The report exhibits that final yr, 148,044 new on-line shops had been launched on Shopify in seven main European markets (the Netherlands, Italy, Spain, France, Poland, Germany and the UK). In that very same interval, WooCommerce received 99,140 new on-line shops. And on PrestaShop, 9,747 new outlets had been launched.
WooCommerce decreases in some markets
Whereas PrestaShop had a big market share in Southern Europe, this appears to have decreased amongst new companies. Final yr, in France solely 5.4 % of latest on-line shops had been PrestaShop. In Spain, that share got here to six.4 % and in Italy it was 3.9 %. Nonetheless, that doesn’t essentially imply that the corporate has misplaced its market share in these nations. There are nonetheless plenty of shops already operating on this ecommerce software program.
WooCommerce’s share amongst new retailer has elevated in a number of markets
WooCommerce has dropped 8.9 proportion factors in new shops within the Netherlands final yr, and decreased 5.3 proportion factors in Italy. In Spain, the lower was smaller, with 1.3 proportion factors. On the identical time, there was a rise within the quantity of latest on-line shops on this software program in Germany, of 4.5 proportion factors. In Poland it elevated 4.2 proportion factors and in the UK, the rise was 2.2 proportion factors.
‘PrestaShop constructed for native companies’
ShopRank has additionally analyzed the domains of the brand new on-line shops. On Shopify, a majority of 48.1 % of latest shops selected a site on .com. And most native domains, like .de or .fr, are on PrestaShop (61.3 %).
‘New manufacturers go for Shopify and current manufacturers increasing to an internet channel select PrestaShop’
In accordance with the researchers, this means that PrestaShop is a platform constructed for companies that function on a neighborhood degree. It additionally exhibits that new DTC manufacturers who wish to function cross-border, select Shopify with a .com area. On the identical time, bodily shops which are launching an internet channel select WooCommerce and PrestaShop.
