Semrush Report Examples & Templates Made Simple

Semrush report templates can flip hours of guide website positioning reporting into minutes of automated, skilled deliverables.

Copying information between instruments and formatting slides or spreadsheets is time that might be higher spent on technique and execution.

Semrush My Stories solves this by supplying you with 4 clear paths to quicker, extra streamlined website positioning reporting:

• One-click PDF exports:Immediately share insights with out setup
• Prepared-made templates: Guarantee constant month-to-month reporting and automation
• Customizable templates:Preserve your model whereas saving setup time
• Absolutely customized reviews: Create tailor-made reviews or displays

From fast Website Audit summaries to full month-to-month critiques, My Stories turns Semrush information into skilled PDFs that spotlight your website positioning influence.

Plus, with 35+ exterior integrations out there, you may mix website positioning information with metrics out of your total advertising stack.

Observe: See the Information Base for a full listing of integrations.

Semrush Reporting Examples

The fitting reporting method relies on your state of affairs. Let’s have a look at whenever you’d use every choice.

Get Fast Insights with One-Click on PDF Stories

If you want information instantly, you may’t look forward to customized reviews or fear about formatting. 

One-click exports provide you with polished outcomes with zero setup, so you may reply to requests in actual time as an alternative of including them to your to-do listing.

To immediately export your metrics right into a ready-made PDF, click on the “Export to PDF” button within the high proper nook.

You’ll discover one-click export choices in a lot of Semrush’s core instruments, together with:

The way it works: Click on the PDF button, select fundamental structure choices, and get a clear, shareable report in seconds. The report pulls present information from that instrument and codecs it into knowledgeable PDF.

Greatest for: Advert-hoc reviews, fast check-ins, or inner snapshots that do not want customization or branding.

For instance, say somebody asks about key phrase rankings throughout a name. 

As an alternative of sharing your display or promising to “ship one thing later,” you generate a Place Monitoring PDF in seconds and e-mail it instantly.

Construct Consistency with Prepared-Made Templates

For recurring updates like month-to-month website positioning reviews or marketing campaign recaps, Semrush’s prebuilt templates save time and scale back errors. 

They comply with a constant structure that makes it simpler for purchasers and stakeholders to grasp what’s modified—and why it issues.

Every template routinely pulls recent information from related instruments, so there’s no want to repeat, paste, or reformat something. 

Should you’d wish to preview a Semrush pattern report, the Template Gallery provides you a fast have a look at the layouts earlier than you construct your personal.

Common templates embody:

• AI Analytics & Insights: AI visibility and model sentiment evaluation
• Month-to-month Advertising and marketing Report:Cross-channel efficiency overview
• Month-to-month website positioning:Common website positioning efficiency monitoring
• Website Audit Full Report:Technical well being evaluation
• Natural Search Positions:Key phrase rating evaluation
• Google Analytics 4 (GA4): Add GA4 metrics (classes, customers, conversions) 
• Google Search Console (GSC):Insert key GSC metrics (clicks, impressions, and click-through charges)
• Google Enterprise Profile (GBP): Spotlight native website positioning metrics similar to views, calls, and instructions

The way it works: Select a template from the Template Gallery, enter your area, and click on “Create Report.” The template routinely populates with present information out of your related instruments and integrations.

Greatest for: Month-to-month consumer reviews, recurring inner updates, or any state of affairs the place you want the identical kind of study repeatedly.

For instance, say a advertising workforce conducts month-to-month efficiency critiques, however every workforce member brings information in several codecs from numerous instruments. 

Utilizing the Month-to-month website positioning template ensures everybody sees the identical metrics in the identical structure, making it simpler to identify traits and evaluate month-to-month efficiency.

Add Your Model with Template Customization

Prebuilt templates are an awesome place to begin. However typically, you want extra management. 

With Semrush’s customization choices, you may tailor any template to match your model, add context, and construction the report to fit your viewers.

Customise parts like:

• Branding: Add your brand, model colours, and fonts (Professional reviews solely)
• Content material: Embrace customized headlines, commentary, and your personal evaluation
• Format: Rearrange sections, take away widgets, or add new information factors
• Integrations: Pull in metrics from Google Analytics, GSC, and extra

Observe: Branding requires Professional Stories. 

The way it works: You can begin with any present template, make your modifications within the Report Builder, then put it aside as a brand new template for future use. Your customized template will pull recent information every time whereas sustaining your branding and construction. 

Greatest for: Work requiring branded deliverables, inner reviews with particular commentary necessities, or whenever you want the identical customized evaluation repeatedly.

For instance, say your stakeholders maintain asking what the technical website positioning scores imply and need context for the numbers. 

You customise the Website Audit template so as to add rationalization textual content above every part and embody a “What This Means” abstract on the finish. 

You’ll be able to write these manually or use AI to generate them routinely.

Inform Your Story with website positioning Stories from Scratch

Typically, a regular template gained’t minimize it—particularly when it’s essential to join website positioning outcomes to broader enterprise outcomes. 

You would possibly want to tug in information from a number of sources: natural site visitors from Semrush, advert spend from Google Advertisements, engagement from social platforms, and even gross sales information out of your CRM, multi functional report that ties website positioning on to enterprise outcomes.

Customized reviews allow you to drag and drop the precise information factors wanted to make your case. 

As an alternative of sending three separate reviews, you create one narrative that connects website positioning efficiency to enterprise outcomes.

The way it works: Head to the Template gallery and click on on the “Begin from scratch” sq..

This opens the Report Builder, the place you may populate your report with modules of Semrush information and customized pictures.

Use the left menu to tug information blocks for Semrush instruments (Website Audit, Natural Analysis, and many others.) or exterior integrations like GA4, GSC, or CRM information. 

Then, customise your structure with branding by rearranging sections, making use of your brand and colours, and saving the construction for future use.

Lastly, export as a PDF or schedule it for automated supply to your stakeholders.

Greatest for: One-off reviews, government displays, or whenever you want full management over construction and content material.

As soon as your customized report is constructed, automation ensures it updates and delivers itself. So, you get the advantages with out the guide work.

Get rid of Guide Work with Automation

As soon as you have constructed the right report, whether or not from a template or from scratch, you may schedule it to generate and ship routinely.

Automation takes reporting off your plate. Stories replace with recent information and get delivered routinely, so that you by no means miss a deadline, and your workforce all the time is aware of when to anticipate them.

Automation choices:

• Schedule frequency: Each day, weekly, or month-to-month supply
• Time of day: Set particular supply occasions (Professional reviews solely)
• E-mail customization: Customized sender title, reply-to handle, and message textual content
• A number of recipients: Ship to totally different stakeholders concurrently

The way it works: When you’ve constructed your report, you may schedule it to run routinely. Every time it runs, the report pulls recent information out of your related instruments. The construction stays constant, however the numbers replace routinely. So, your recipients all the time get the newest insights with out you lifting a finger.

Greatest for: Recurring reviews, common stakeholder updates, or any state of affairs the place you want constant reporting with out guide effort.

As an example, say you need to ship a Website Audit report on the primary Monday of each month. 

As soon as scheduled, Semrush generates the report with up-to-date technical information and routinely emails it. The recipients know to anticipate it, and also you don’t have to recollect a factor.

Greatest Practices: Make Stories That Drive Motion

Having the fitting instrument is just half the battle. The simplest reviews don’t simply present numbers; they clarify what these numbers imply and what to do subsequent.

Right here’s the right way to flip your reviews into decision-making instruments:

• Lead with perception, not numbers.Information wants context. As an alternative of claiming site visitors is up 15%, clarify why—was it a brand new marketing campaign, seasonality, or a change in technique?
• Tailor content material to your viewers.Use enterprise outcomes for execs (leads, conversions, ROI) and save technical metrics (crawl points, key phrase issue) for website positioning groups.
• Be according to comparisons.Follow matching timeframes and information sorts—don’t evaluate this month’s natural site visitors to final quarter’s paid clicks.
• Deal with what issues.Too many metrics can overwhelm. Spotlight the few KPIs your viewers truly must make choices.
• Don’t ship information with out steerage.A chart alone gained’t inform the story. Use quick summaries or commentary to focus on what’s vital and what actions to take.

By combining these practices with Semrush’s automated reporting, you guarantee your reviews aren’t simply informative, they’re actionable.

Semrush Reporting Limits and Pricing

My Stories makes use of a pay-per-report mannequin with two tiers: Base and Professional. Every comes with totally different options and ranges of customization.

Base reviews: $10/month

Contains Semrush instrument integrations, Google Analytics and Search Console connections, weekly/month-to-month scheduling, PDF exports, and shareable hyperlinks.

Professional reviews: $20/month

Provides 35+ exterior integrations, each day/hourly scheduling, full branding and white labeling, customized themes, AI summaries, and hyperlink sharing with customized domains.

When you’ve got a paid Semrush toolkit, you routinely get three Base reviews included. Every further toolkit grants two extra Base reviews. Even free plans get one Base report. 

You’ll be able to add extra reviews à la carte to any subscription stage.

Construct Higher Stories, Share Stronger Outcomes

The perfect website positioning reporting system is the one you may truly stick to.

Begin easy—whether or not meaning exporting a fast PDF or utilizing a prebuilt template for month-to-month updates.

As your wants develop, you may all the time layer in additional customization, automation, and branding to match.

Present actual website positioning outcomes. And spend much less time doing it.