Todd Friesen, one of the crucial skilled digital entrepreneurs in our business, lately posted on LinkedIn that the core fundamentals that apply to conventional serps work precisely the identical for AI search optimization. His submit rapidly acquired dozens of feedback and greater than 100 likes, indicating that he’s not the one one who believes there’s no want to offer search engine optimization one other identify.
Who Is Todd Friesen?
Todd has had an extended profession in search engine optimization, previously of Salesforce and different prime companies and companies. Like me, he was a moderator on the outdated WebmasterWorld Boards, solely he’s been doing search engine optimization for even longer. Though he’s youthful than I’m, I completely contemplate him my elder within the search engine optimization enterprise. Todd Friesen, together with Greg Boser, was an search engine optimization podcasting pioneer with their search engine optimization Rockstars present.
AEO – Reply Engine Optimization
There’s been a race to offer a reputation to optimizing net content material for AI serps and few particulars on why it deserves a brand new identify.
We discover ourselves in the present day with 5 names for the very same factor:
- AEO (Reply Engine Optimization)
- AIO (AI Optimization)
- CEO (Chat Engine Optimization)
- GEO (Generative Engine Optimization)
- LMO (Language Mannequin Optimization)
There are lots of individuals in the present day that agree that optimizing for an AI search engine is essentially the identical as optimizing for a conventional search engine. There’s little case for a brand new identify when even an AI search engine like Perplexity makes use of a model of Google’s PageRank algorithm for rating authoritative web sites.
Todd Friesen’s submit on LinkedIn made the case that optimizing for AI serps is actually the identical factor as search engine optimization:
“It’s mainly elementary search engine optimization and elementary model constructing. Can we cease over complicating it?
– correct code (html, schema and all that)
– quick and responsive website
– good content material
– key phrase analysis (sure, we nonetheless do that)
– coordination with model advertising
– construct some hyperlinks
– analytics and reporting (give attention to changing site visitors)
– rinse and repeat”
search engine optimization For AI = The Similar search engine optimization Fundamentals
Todd Friesen is true. Whereas there’s room for quibbling in regards to the particulars the general framework for search engine optimization, regardless if it’s for an AI search engine or not, might be lowered to those seven fundamentals of optimization.
Digital Marketer Rosy Callejas (LinkedIn Profile) agreed that there have been too many names for a similar factor:
“Too many names! search engine optimization vs AEO vs GEO”
Kevin Doory, (LinkedIn Profile) Director Of search engine optimization at RazorFish commented:
“Those that speak about what they do, can change the names to no matter they need. The remainder of us will simply do the darn issues.”
search engine optimization Advisor Don Rhoades (LinkedIn Profile) agreed:
“Nonetheless search engine optimization in spite of everything these (failed) makes an attempt to distance from it by “thought leaders” – eg: inbound advertising, development hacking, and no matter different nomenclature du jour they resolve to cook dinner up subsequent.”
Ryan Jones (LinkedIn Profile), Senior Vice President, search engine optimization at Razorfish (and founding father of SERPrecon.com) commented on the ridiculousness of the GEO identify:
“GEO is a horrible identify”
Pushback On AEO Elsewhere
A dialogue on Bluesky noticed Google’s John Mueller commenting on the motivations for creating hype.
Preeti Gupta posted her opinion on Bluesky:
“It’s completely wild to me that on this debate of GEO/AEO and search engine optimization, everyone seems to be saying that constructing a model is just not a requisite for search engine optimization, however it is crucial for GEO/AEO.
Like bro, chill. This AI stuff didn’t invent the necessity for constructing a model. It existed means earlier than it. smh.”
Google’s John Mueller responded:
“You don’t construct an viewers on-line by being affordable, and also you don’t promote new issues / companies by saying the present standing is adequate.”
What Do You Assume?
What’s your opinion? Is search engine optimization for AI essentially the identical as for normal serps?
