In keeping with a report from Bloomberg, the deal would come with preinstalling the Perplexity app and assistant throughout Galaxy telephones, whereas additionally bringing its AI-powered search expertise to Samsung’s Web Browser. Moreover, Perplexity might be built-in into Bixby, doubtlessly serving to Samsung’s voice assistant keep related within the age of generative AI.
What’s Perplexity AI?


The primary actual menace to Google Search. | Picture credit score – Perplexity
For these unfamiliar, Perplexity is a quickly rising AI-powered search and assistant platform that’s presently competing with extra established names like Google Search and Microsoft Copilot. There’s already an app obtainable on each Android and iOS.
The corporate has been gaining traction as an alternative choice to conventional search engines like google and yahoo and generative assistants, because of its accuracy and give attention to real-time information.
So what would possibly Samsung be planning?
If the deal goes via, Samsung might ship Perplexity’s app and assistant preloaded on Galaxy telephones, whereas integrating its search engine immediately into Samsung Web and embedding a few of its expertise straight into Bixby.
These with reminiscence will keep in mind that this is not the primary time Samsung has flirted with Google’s rivals. In 2023, stories surfaced that Samsung thought-about switching the default search engine on its gadgets from Google to Bing, which reportedly despatched Google into “panic mode.”
Studying from Motorola’s AI method


The Motorola Razr (2025) collection are the primary telephones with Perplexity’s AI app preinstalled. | Picture credit score – Motorola
Apparently, Samsung isn’t the primary smartphone model to embrace Perplexity out of the field. That title belongs to Motorola, which not too long ago shipped the 2025 Razr collection with no fewer than 4 AI assistants preinstalled: Google Gemini, Microsoft Copilot, Motorola’s personal Moto AI, and Perplexity.
Whereas the thought was to present customers alternative, Motorola might have gone overboard. With so many AI brokers competing for consideration — every with their very own specialties and quirks — it will probably shortly turn out to be complicated which one to make use of and when.
Samsung, in distinction, to date has taken a extra curated method to software program experiences, and it’s more likely to keep away from the identical overload. But when Perplexity does turn out to be a core a part of One UI, the corporate might want to clearly talk what makes it totally different — and why customers ought to care.
Extra AI competitors on the best way


Google’s new AI Extremely plan that was introduced throughout Google I/O 2025. | Picture credit score – Google
All of that is taking place in opposition to a backdrop of intense competitors within the AI house.
Wish to know what’s arising on Android? Try all of the thrilling Android developments Google introduced in the course of the I/O 2025 developer’s convention.
As for Samsung, whether or not it finally strikes ahead with Perplexity — and the way deeply it integrates the expertise — might mark a turning level in how AI works on Galaxy gadgets. We anticipate to listen to a proper announcement later this 12 months, on condition that this partnership finally ends up forming.