Samsung Electronics as we speak introduced a three-year partnership with the Van Gogh Museum in Amsterdam, forging a daring new convergence of inventive expression and cutting-edge know-how. As a part of this collaboration, the museum’s renewed audio tour — powered by Galaxy S25+ — affords guests modern methods to interact with the world’s largest assortment of Vincent van Gogh’s paintings.
“We imagine know-how ought to open doorways to inspiration and connection,” mentioned Sean Yun, President and CEO of Samsung Electronics Benelux. “Our partnership with the Van Gogh Museum is a strong instance of how cellular innovation can deliver cultural experiences to life in additional intuitive and private methods for individuals all over the place.”
Formally launched on June 10, the Van Gogh Museum’s redesigned audio tour makes use of 1,600 Galaxy S25+ smartphones to ship an upgraded storytelling expertise, changing the earlier audio tour {hardware} with a extra compact, light-weight and user-friendly interface. Guests additionally profit from clearer voice audio and enhanced show high quality — which allow wealthy, detailed visuals.
As a part of the long-term imaginative and prescient for this partnership, Samsung and the Van Gogh Museum are engaged on additional upgrades to the audio tour that may combine Samsung’s famend Galaxy AI options for a extra personalised customer expertise.
To commemorate this multi-year collaboration, Samsung will launch Van Gogh Museum branded circumstances created solely for Galaxy smartphones. The designs are impressed by Vincent van Gogh’s well-known work together with the Sunflowers and his self-portrait. These promotional objects will probably be accessible for buy at Samsung Expertise Shops and the Samsung On-line Retailer within the Netherlands, in addition to on the Van Gogh Museum retailer and its on-line retailer.
“On the Van Gogh Museum, we intention to be on the high of our sport and in response to our personal occasions, and to take action in our personal modern method,” mentioned Emilie Gordenker, Director of the Van Gogh Museum. “We’re delighted to collaborate with Samsung as a know-how associate to make the museum expertise much more participating.”
In regards to the Van Gogh Museum Amsterdam
The Van Gogh Museum in Amsterdam holds the world’s largest assortment of works by Vincent van Gogh, together with over 200 work, almost 500 drawings, and greater than 700 letters. The everlasting assortment takes guests on a journey by means of his life, revealing the concepts and ambitions behind his artwork. Annually, the museum attracts guests from world wide and reaches tens of millions extra by means of its web site and social media channels — together with Fb, Instagram, YouTube and LinkedIn.
