Samsung and Apple growing options

Samsung has had a rocky relationship with Qualcomm for a really very long time. The corporate’s telephones have usually needed to depend on the latter’s Snapdragon processors. It’s been a sore level for a lot of Samsung followers that the corporate retains promoting telephones geared up with its personal Exynos chips in most markets. It’s because Snapdragon processors have traditionally outperformed their Exynos counterparts annually.With the Samsung Galaxy S23 lineup the corporate needed to launch all telephones with Snapdragon processors throughout your complete world. Customers exterior the choose few markets that all the time obtained the Snapdragon variants have been asking Samsung why they couldn’t have this yearly. Samsung went again to the regional cut up with the Galaxy S24 however then needed to completely use Snapdragon as soon as once more for the Galaxy S25 collection.
Now it’s been revealed that it’s virtually assured that Samsung will as soon as once more cut up its upcoming flagship telephones into Snapdragon and Exynos variations for various areas. The corporate is difficult at work growing a 2 nm Exynos 2600 chipset to energy the Galaxy S26 lineup. However ongoing yield points imply that Samsung will doubtless solely use Exynos for the European (and some different) markets.
This additionally exhibits that Samsung remains to be decided to maneuver totally to Exynos — a choice I’m in favor of — and that Snapdragon stays a placeholder. Moreover, this 12 months Apple additionally took a web page out of Samsung’s guide and debuted its in-house mobile modem, the C1 chip, on the iPhone 16e. This modem has been within the works for years and, after many failed makes an attempt, Apple was lastly capable of produce a reliable various to the Qualcomm chips it has all the time used.
Studies point out that Apple plans to start out utilizing its in-house modems in its flagship iPhone fashions very quickly. In truth the upcoming base mannequin iPhone 17 and the brand new iPhone 17 Air are each mentioned to be geared up with Apple’s in-house modem chips. The corporate will increase its use of its modem chips and shortly all Apple units will probably be utilizing them.
However why do each Samsung and Apple need to transfer away from Qualcomm so badly?
Qualcomm is simply too costly


Good chip but additionally heavy on the pocket. | Picture credit score — Samsung
Understandably, packing your telephones with parts from an exterior social gathering is costlier than making your individual elements. Samsung misplaced $400 million when it needed to ship each Galaxy S25 mannequin with a Snapdragon processor. Equally Apple’s largest gripe with Qualcomm has been the price of the licensing charges.
Qualcomm makes wonderful chips, little doubt. The C1 modem isn’t nearly as good as its Qualcomm various (although it’ll get there) and Exynos has a adverse repute due to its shortcomings. However smartphones have developed to some extent the place these efficiency variations don’t matter for the common consumer. A non-enthusiast one who will get a brand new Samsung or Apple telephone will virtually by no means have the ability to inform the distinction they usually most definitely won’t care both.
Qualcomm’s future is unsure
I’m not saying that Qualcomm goes to break down: it’s too massive to fail so shortly. However Qualcomm’s inventory, in line with the analyst who reported Samsung’s loss, may be very unpredictable going ahead. The corporate is dropping out on income streams left, proper and middle.
Qualcomm additionally just lately revealed how a lot share will probably be dropping out on this 12 months for the iPhone 17 collection. From these figures we will additionally take a guess at which iPhone 17 fashions will use Apple’s personal modem: the bottom and Air fashions as talked about above. Samsung and Apple are each decided to chop off the corporate and although that isn’t going to occur in a single day it has begun taking place.
If I needed to guess I’d wager that Qualcomm’s dominant place within the smartphone trade is shortly coming to an finish. If Apple, Qualcomm’s largest buyer, is leaving it then there’s not a lot else left. And whereas that paints a really totally different image for the way forward for the smartphone trade than the one I’m used to, it additionally type of makes me excited.