Twenty-six years in the past, I walked into my first buyer assembly as a Cisco subject consultant. The dialog was about routers, switches, bandwidth, and community uptime. Issues with clear options.
A couple of weeks in the past in London, a CIO requested me one thing utterly totally different: “How do I safe AI workloads throughout hybrid infrastructure? How do I show ROI on generative AI to my board? And the way do I transfer quick sufficient that rivals don’t eat my lunch?”
Generative AI went from science fiction to boardroom precedence in 2023. Immediately, each government dialog contains AI. Not as a future chance, however as a present-tense crucial.
The numbers show it: based on Omdia, the IT market is rising at 10.2% in 2026, the quickest tempo in over a decade. Seventy-three p.c of consumers are rising IT budgets. Infrastructure spending is up 29%.
Firms aren’t asking if they need to spend money on AI. They’re asking how briskly and who can we belief.
Assembly these wants requires skilled companions who can ship safe AI infrastructure, drive software program adoption, and show measurable outcomes. It requires agility and velocity from each Cisco and our companions.
Immediately, the Cisco 360 Companion Program is stay. It’s a elementary shift in how we acknowledge capabilities, reward efficiency, and allow companions to ship enterprise outcomes that our prospects are in search of.
Constructed on Partnership
Cisco’s success has at all times been constructed on partnership. Roughly 90% of our income flows with and thru companions. Our prospects depend on that.
However the market demanded we rethink every little thing. Companions instructed us our a number of legacy incentive applications have been complicated, at instances unpredictable, and rewarded the flawed issues. They have been spending extra time navigating Cisco’s applications than fixing buyer issues.
So we reinvented the way in which we accomplice to adapt to the period of AI and the agility and pace that comes with it.
We co-designed this program with our companions to assist them differentiate themselves and scale with confidence. And we made it simpler for our prospects to seek out the proper accomplice for his or her wants throughout key Cisco portfolios like Safety, Networking, Collaboration, Companies, Splunk, Cloud and AI Infrastructure.
The Cisco 360 Companion Program incentivizes companions on whole contract worth: predictably, quarterly, from the primary greenback. And it rewards what creates sturdy buyer worth: software program adoption, managed companies, renewals, and lifecycle engagement.
Extra importantly, it acknowledges not all partnerships are created equal. Companions who can adapt shortly to buyer wants, deploy reliably at pace, and show worth repeatedly will discover success on this new program.
Belief, Earned Every day
The Cisco 360 Companion Program is a dedication that when prospects work with our accomplice ecosystem, they’re working with confirmed experience, demonstrated efficiency, and a dedication to their success.
Daily we ask ourselves: 1) Did we transfer a deal ahead? 2) Did we make our companions worthwhile? If the Cisco 360 Companion Program isn’t serving to companions transfer offers and turn out to be extra worthwhile, we’ll repair it.
We’ll preserve listening. Because the market evolves, we’ll evolve with our companions. We’ll measure ourselves by accomplice success. Not by how many companions we now have, however by how many are serving to our prospects and constructing sturdy companies.
Take Motion
To our prospects: the Cisco 360 Companion Program makes it simpler to determine companions with the capabilities you want. Our new Companion Locator, launching in the present day, provides you transparency into accomplice experience like by no means earlier than. It doesn’t matter what trade you’re in, it is a essential second to rethink how to create worth and discover efficiencies in your enterprise. We’re dedicated to working alongside our companions in order that selecting Cisco is one of the best resolution you ever made.
To our companions: You challenged us to be higher. You co-designed this program. The Cisco 360 Companion Program rewards your funding in capabilities, efficiency, and buyer success. Now let’s show what’s attainable after we transfer on the similar pace.
The market is transferring. The chance is unprecedented. Let’s prepared the ground within the new period of AI.
The Cisco 360 Companion Program is stay. Let’s present what this ecosystem can do.
