Dominating Google’s first web page doesn’t imply you’ll be talked about in ChatGPT. A brand new examine performed by Chatoptic of 15 manufacturers throughout 5 classes discovered nearly no correlation between search engine optimization energy and visibility in AI solutions.
Why we care. Many SEOs have argued that search engine optimization success will carry over to generative AI platforms like ChatGPT and that search engine optimization ways are sufficient. This examine means that GEO requires its personal playbook. search engine optimization alone isn’t sufficient to safe mentions in AI solutions.
By the numbers. Manufacturers rating on Google’s first web page have been talked about in ChatGPT simply 62% of the time.
- 0.034 correlation: Even when manufacturers appeared in each, their Google rank barely predicted their ChatGPT place.
- +1% enhance: Turning on looking in ChatGPT elevated alignment with Google by simply 1%.
- Excessive overlap: Coursera (86–87%) and GoDaddy (83%).
- Low overlap: Hostinger (32–34%) and edX (47–48%).
- By class: On-line programs aligned probably the most (65%); resort reserving the least (58%).
- Intent didn’t matter: Exploratory, feature-based, and brand-seeking queries all hovered at ~61%-63% overlap.
Backside line. Search and AI aren’t fully interchangeable. Successful in Google doesn’t assure visibility in ChatGPT – and that hole is the place GEO is taking form.
The examine. search engine optimization ≠ GEO: Solely 62% Overlap Between Google Rating and ChatGPT Visibility (Examine)
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