The EdTech trade is increasing quickly, with a world market projected to achieve $354.71 billion this yr.
From AI tutors to classroom administration platforms, each new startups and established gamers are racing to seize consideration and market share.
Utilizing Ahrefs’ web site information, we’ve discovered the highest 50 fastest-growing EdTech corporations of 2025, ranked by estimated year-over-year natural visitors progress.
We analyzed over 1,800 world EdTech web sites and shortlisted corporations with at the very least 5,000 month-to-month natural visits in 2025. Solely these with a minimal of three.5x visitors progress in comparison with the earlier yr made the ultimate lower.
What emerged is a listing of EdTech manufacturers utilizing content material, instruments, and product-led methods to achieve educators, college students, establishments, and lifelong learners in smarter methods.
Due to shifts in on-line studying, AI instruments, and world entry to training, the EdTech trade is evolving quick, as are the training search engine optimization methods corporations use to develop. I’ve hand-picked 5 corporations that aren’t simply seeing explosive visitors progress, however are utilizing sensible, sustainable content material and product-led methods to get there.
Right here’s what’s working for every of them.
LabEx is a hands-on studying platform providing browser-based labs and tutorials for builders, notably in cybersecurity and DevOps. Its speedy progress reached almost 40x since final yr:
Its progress is fueled by demand for sensible, interactive studying content material in fast-changing tech disciplines.
LabEx focuses on tutorial-style content material designed for self-paced studying, a format that searchers actively search when brushing up on real-world expertise. Their technique positions them on the intersection of certification prep, expertise improvement, and workforce coaching, and search visibility follows naturally.
LabEx has grow to be a go-to useful resource for technical upskilling by assembly learner intent with instantly usable content material, particularly for topics the place theoretical studying isn’t sufficient.
Gizmo is a collaborative studying platform powered by user-generated flashcard decks.
It has skilled intervals of slight visitors instability as its user-generated content material base grew, but it surely managed to provide strong 31x progress within the final yr.
Gizmo’s content material mannequin permits college students and educators to create, share, and search 1000’s of examine units throughout subjects, making a self-reinforcing search engine optimization flywheel. The community-generated content material attracts 1000’s of holiday makers by means of search each month.
With most of their pages concentrating on long-tail queries tied to particular programs and subjects, Gizmo advantages from sheer content material quantity and deep search alignment.
As extra customers contribute, the location’s authority and relevance develop in tandem, fueling additional visitors progress.
Their 31x+ rise over the previous yr exhibits the scalability of a well-executed UGC technique in training — particularly when paired with clear web site structure and focused metadata.
BoldVoice is an English pronunciation coach designed for non-native audio system, voice actors, and performers aiming to enhance their accents. It has grown within the final yr, largely due to its weblog technique.
Its weblog contributes 54.9% of the general natural visitors:
Not like most language apps, BoldVoice focuses narrowly on spoken readability and confidence — a distinct segment with excessive emotional and sensible worth.
Their weblog technique blends top-of-funnel and mid-funnel content material centered on regional accents, generally mispronounced phrases, and confidence-building methods. It additionally covers seemingly unrelated subjects round widespread phrases and grammar.
These subjects wouldn’t produce a lot industrial worth for different corporations, even dictionaries and thesauruses. However BoldVoice leans into them as a result of they perceive that sounding American or English goes deeper than perfecting an accent.
Whereas it reads like normal content material advertising and marketing, the subjects are tightly aligned with product use instances and customary struggles amongst their target market. And that’s why it additionally is smart for them to incorporate a direct name to motion on this content material:
By anchoring progress round particular ache factors and pairing them with an answer that feels tailor-made to the precise downside an viewers resonates with, BoldVoice turns natural search into a gentle stream of certified leads.
Abilities Caravan supplies enterprise studying administration instruments, serving to organizations upskill groups at scale. Within the final yr, they grew virtually 16x regardless of experiencing some visitors drops after current algorithm updates.
Like BoldVoice, their progress within the final yr can largely be attributed to their weblog technique, with their posts accounting for over 97% of the web site’s natural visitors.
Their weblog doesn’t simply chase training key phrases, it serves HR groups with ready-made assets like wage letter templates, coaching plans, and onboarding checklists.
This technique brings in constant, mid-funnel visitors from company professionals looking for office options, not simply studying principle. It’s content material that solves issues whereas subtly introducing their platform as a greater solution to handle the workflow.
Abilities Caravan earns consideration with tangible belongings and a refreshing, results-oriented content material strategy in an area usually flooded with generic management content material.
Dinolingo gives language studying applications for youngsters in over 50 languages. It grew 14 instances over within the final yr:
Their regular progress seems intently tied to multilingual content material launches round July 2024 — doubtless increasing their natural attain throughout new language markets.
By constructing pages in a number of languages and aligning with parental search conduct (e.g. “finest solution to train Spanish to youngsters”), Dinolingo faucets into each world demand and underserved niches.
They’re a robust instance of how EdTech manufacturers can use multilingual search engine optimization not simply to translate, however to achieve new natural audiences from scratch.
Ultimate ideas
EdTech could also be evolving quick, however the fastest-growing corporations inside this area aren’t simply chasing developments, they’re fixing particular issues for targeted audiences.
Whether or not by means of templates for HR groups, multilingual content material for folks, or flashcards constructed by college students themselves, these corporations present that progress occurs the place usefulness meets discoverability.
As AI continues to reshape how we search and study, EdTech manufacturers that keep near learner wants (and much from generic content material) will maintain main the manner.
