Regardless of ChatGPT’s explosive progress, almost all of its customers additionally flip to Google, per new Similarweb knowledge shared by website positioning advisor Brodie Clark. In August:
- 95.3% of ChatGPT customers visited Google,
- 14.3% of Google customers visited ChatGPT.
Sure, and… Worldwide website positioning skilled Aleyda Solis added extra SimilarWeb knowledge from August in an X put up:
- ChatGPT had 5.8 billion visits in comparison with Google’s 83.8 billion visits.
Why we care. ChatGPT and AI search is booming, however Google remains to be the default place to begin for search. Conventional search engine utilization is at 95%, in keeping with knowledge from Datos and SparkToro; and heavy AI customers are nonetheless cross-checking with Google, in keeping with a Nielsen Norman Group examine.
Give attention to channels that matter most. Clark referenced studies that ChatGPT referral site visitors is declining and Bing is definitely sending extra site visitors for some websites. That is a type of circumstances the place outcomes might differ, so examine your analytics.
- Search Engine Land’s ChatGPT referral site visitors is most actually not dipping. In reality, it surged 1,233.5% in August and drove extra site visitors than Bing.
- That stated, Google natural search despatched 37x extra referral site visitors than ChatGPT to Search Engine Land.
Backside line. AI instruments are rising quick and can proceed to take action for the foreseeable future. However Google remains to be the site visitors heavyweight. As Solis put it:
- “LLMs are increasing and evolving (not killing) search as a discovery/advertising and marketing channel.”
And as Clark put it:
- “There’s little question that ChatGPT is constant to develop at a fast fee. This overlap knowledge reveals that whereas the expansion continues, customers maintain returning to Google regardless of ChatGPT being a Search various.”
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