Portuguese shoppers have now spent round 11 billion euros on on-line buying to this point in 2025. That is about 1 billion euros greater than final yr. The estimate comes from the Associação de Economia Digital (AED).
Its president, Alexandre Nilo Fonseca, acknowledged that extra persons are shopping for on-line, not solely from native retailers but in addition from shops overseas. He additionally famous that just about 20 p.c of Portuguese corporations now run a web based retailer.
Portugal ecommerce spending
In accordance with the report, the 11 billion euros determine represents the full “Enterprise to Client” purchases made by Portuguese shoppers, each in nationwide and worldwide on-line shops. That signifies that the expansion in digital commerce is not only about patrons — many companies are logging on too.
‘The largest progress will be seen within the variety of patrons, but in addition the dimensions of their purchases’
“The largest progress will be seen within the variety of patrons, the dimensions of their purchases, and the sophistication of how individuals store on-line”, mentioned Alexandre Nilo Fonseca, Associação de Economia Digital president.
Greater than 5 million Portuguese individuals already store on-line, representing 59 p.c of the inhabitants aged 16 to 74. Probably the most sought-after classes proceed to be know-how merchandise, particularly throughout promotional intervals resembling Black Friday.
Laws protects shoppers
As the tip of November approaches, the affiliation additionally warns about dangers: with the upper demand, “there are all the time pretend on-line retailers” showing. Selecting well-known manufacturers and retailers with status is a assure. For the AED president, it is usually essential to “test whether or not the corporate has extra than simply an e mail deal with — for instance, a telephone quantity, a bodily deal with in Portugal, and a Portuguese tax identification quantity.” There’s a additionally seal issued by the group that manages domains in Portugal, known as the “Confio” belief seal, which helps shoppers verify legitimacy.
